Tuesday, December 17, 2019
Switzerland Is Best Known For Their Cheese, Chocolate And...
Introduction Switzerland is best known for their cheese, chocolate and watches. However, their Swiss Energy Program should be added to that list and taken into consideration and emulated by other countries, like the United States. Similar to the Kyoto Protocol, the Swiss Energy Program introduced a CO2 Act, which planned to reduce their carbon emissions by ten percent by the year 2010. They were slightly successful, however compared to the United States, their carbon emissions are unsubstantial. Switzerland also implemented a Nuclear Phase-out plan which would completely stop the use of nuclear energy by the year 2034. Since Switzerland uses nuclear energy for 40 percent of their energy, this plan would be effective by increasing energy efficiency in other renewable energy sources. Finally, Switzerland promotes energy efficiency through their Swiss Energy Program by implementing the Energy Strategy 2050. This strategy has five main objectives Switzerland intends to accomplish by 2050 which include reducing energy consumption, broadening electricity supply, maintaining electricity imports, strengthening energy research, and encouraging international cooperation. Due to their monumental use of renewable energy, the Swiss Energy Program is effective by increasing energy efficiency through their implementation of CO2 Act, Nuclear Phase-out plan, and Energy Strategy 2050. Switzerland vs United States Energy Use In the United States, the main sources of energy materializesShow MoreRelatedEconomics and Comparitive Advantage in Switzerland1746 Words à |à 7 PagesRUNNING HEAD: SWITZERLAND AND COMPARITIVE Switzerland and Comparative Advantage; Factors, Specialization and Protectionism in a Global Economy ECO GM/ 561 International Economics Douglas Gurney July 3, 2010 Switzerland and the Concept of Comparative Advantage While most in todayââ¬â¢s hyper-competitive global economy look towards countries including; China, India, Taiwan, Vietnam, and others in search of lower production costs seeking the ever illusive comparative advantage, others haveRead MoreTourism of Switzerland10781 Words à |à 44 PagesProject About: ââ¬Å" Travel And Tourism of Switzerlandâ⬠Flag: It may be hard to believe but the famous white cross on a red background has only been the national flag of Switzerland since the 19th century. 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Seven years later, in 1921, the introduction of the Sunbeam brand reflected CECââ¬â¢s core business shift to electrical appliances. After World War II, CEC changed its company name to Sunbeam Corporation and it introduced the slogan ââ¬ËBest Electric Appliance Madeââ¬â¢. The first Australian appliance, the Sunbeam mixmaster, wa s launched. Despite the fact that it cost more than an average Australianââ¬â¢s monthly wage, it was an immediate success. Within its first 10 years on the market, the SunbeamRead MoreThe boy in the stripped pajamas Full TEXT35455 Words à |à 142 PagesHolocaust as a subject insists on respect, precludes criticism, prefers silence. One thing is clear: this book will not go gently into any good night Observer An extraordinary tale of friendship and the horrors of war. Raw literary talent at its best Irish Independent A book that lingers in the mind for quite some time. A subtle, calculatedly simple and ultimately moving story Irish Times Simply written and highly memorable. There are no monstrosities on the page but the trueRead MoreInnovators Dna84615 Words à |à 339 PagesChristensen ( e Innovatorââ¬â¢s Dilemma, e Innovatorââ¬â¢s Solution) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the worldââ¬â¢s best innovatorsââ¬âfrom leaders at Amazon and Apple to those at Google, Skype, and Virgin Groupââ¬âthe authors outline ve discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, ObservingRead MoreVarian Solution153645 Words à |à 615 PagesThen all you have to do is graph a known equation. But in some problems, we give you only ââ¬Å"qualitativeâ⬠information about the consumerââ¬â¢s preferences and ask you to sketch indiï ¬â¬erence curves that are consistent with this information. This requires a little more thought. Donââ¬â¢t be surprised or disappointed if you cannot immediately see the answer when you look at a problem, and donââ¬â¢t expect that you will ï ¬ nd the answers hiding somewhere in your textbook. The best way we know to ï ¬ nd answers is to ââ¬Å"thinkRead MoreExploring Corporate Strategy - Case164366 Words à |à 658 Pagestoo literally because, of course, many of these cases cover a variety of issues. The ââ¬Ëclassiï ¬ cationââ¬â¢ provided is therefore guidance only. We expect readers to seek their own lessons from cases, and tutors to use cases in whichever way and sequenc e best ï ¬ ts the purpose of their programmes. Where cases have been chosen to illustrate the issues of strategic choices and strategy in action covered later in the book, it will normally be a prerequisite that some type of analysis of the strategic position
Sunday, December 8, 2019
COURSE ASSIGNMENT ES 360 ENVIRONMENTAL ACTIVIS Essay Example For Students
COURSE ASSIGNMENT ES 360 ENVIRONMENTAL ACTIVIS Essay M1. The large mainstream environmentalism groups started to compromise too much with regulatory agencies and bureaus, starting with the Glen Canyon Dam project. This began an estrangement with the mainstreams that culminated in the rise of more militant groups like Earth First! Glen Canyon represented what was fundamentally wrong with the countrys conservation policies: arrogant government officials motivated by a quasireligious zeal to industrialize the natural world, and a diffident bureaucratic leadership in the mainstream environmental organizations that more or less willingly collaborated in this process. The mainstream environmental groups and government held the premise that mankind should control and manage the natural world. The radicals held that our technological culture with its intrusions on natural world had to be curtailed, perhaps even undone, to keep the ecology of this planet and our role in it viable. It marked a shift from a rearguard strategy (mainstream) to protect wilderness to an affirmative attempt to roll back the artifacts of civilization, to restore the world to the point where natural processes such as the flow of rivers could continue. The mainstream environmental movement is now perceived by many as out of touch with peoples deep concern about environmental degradation, has become systematized. The activists use approaches such as industrial vandalism or ecotage to foster dramatic results. Some other methods employed are tree spiking, tree sitting, road blockading, demonstrations, tree pinning, ship sinking, dam breaking and outright terrorist-type sabotage (bombing power stations, bridges, power line, etc.) There may be some complimentary results of the efforts of both mainstream and radical groups. The large environmental organizations, while denouncing the radicals confrontational activities, have then been able to use their ample finances to take the campaign to Congress or the courts with the impetus of public support the radicals generated. 2. With Soules quote, including Vertebrate evolution may be at an end it means that the civilization complex has lost its reference point by overwhelming the natural processes it has always used to define itself. The otherness of nature is disappearing into the artificial world of technology. As the environmental crisis worsens, we can expect increased attention directed at the ecological sciences, resource management, pollution control, and technological supervision of the reproduction of valued species, including man. Toynbee writes that the ecological scarcity of the future will be so severe that the within each of the beleaguered developed countries there will be a bitter struggle for control of their diminished resources. This conflict will inevitably lead to the imposition of authoritarian regimes. There is already evidence of ecological elites where power and status are increasingly measured not merely by economic control, but by control over the ecology. Access to clean water, fresh air, open wild spaces, and natural products is competing with ownership of German autos and Swiss watches. It is becoming the main preoccupation of political debate. As an example, even when a corporation decides to create a item through genetic or non-genetic engineering, it is often indirectly determining what species will be exterminated to increase profits, which habitats will be sacrificed for economic growth, and whose children will be allocated the toxic water, poisoned food, and radioactive living space. If the environmental crisis is causing us to reexamine and reject the accepted values of the civilization complex in its entirety, a unique event is taking place: the passing of civilization into history. 2. Societal breakdown in the face of a continually deteriorating physical world may face many problems. As stated above by historian Toynbee, a conflict may lead to the imposition of authoritarian regimes. Political scientist Ophuls offers a similar view, that in the light of ecological scarcity the individualistic basis of society, the concept of inalienable rights, the purely self-defined pursuit of happiness, liberty as maximum freedom of action, and laissez-faire itself all require abandonment if we wish to avoid inexorable environmental degradation and perhaps extinction as a civilization. Economist Heilbroner see this process of environmental disarray as transcending political distinctions between capitalist and socialist countries, irregardless of the conservative thinking that democratic capitalism has triumphed over communism. He believes that the urgencies of the future point to the conclusion that only an authoritarian, or possible only a revolutionary,!regime will be capa ble of mounting the immense task of social reorganization needed to escape catastrophe. The story of the IK tribe and its analogy to the future of the western society in the face of continuing biological meltdown may prove true. We have had various authorities from a variety of disciplines reach similar conclusions about this unproecedented problem, it suggests, at the very least, that the environmental crisis has made our culture obsolescent in ways we have yet to contemplate, with our extremely weak rhetoric about alternative energy sources, recycling, and appropriate technology. The scope of the environmental crisis should make us question our entire history on Earth, back to the origins or civilization. World Wars, space flight, and the nuclear arms race may be looked at by future generations who may wonder how these generations could have been caught up in such minor distractions. 4. They were fed up with the lack of vision in the environmental movement, the ineffectiveness of its moderate stance, the estrangement between its professional leadership and grass-roots activists, the extremism of industry and government opposition to environmental protection, the crisis of wilderness destruction as a result of unfettered industrial development. Self Segregation EssayEarth First! represents the rage and reaction that radical environmentalists feel toward the destruction of the natural world. They are not only acting out their rage, on the contrary, the theory and practice of ecotage are as well thought out as the politics of reform. Formans notion of monkeywrenching, based on the belief that if profit brings the resource industry into the wilderness, loss of profit due to continuing equipment damage, production delays, and increased security will drive it out. The cost of repairs, production delays, and increased security will drive it out. It may be too much for the bureaucrats and exploiters to accept if there is a widely-dispersed, unorganized, strategic movement of resistance across the land. Such a movement has developed, though not on the scale radical environmentalists would wish. Ecotage probably costs the resource industry and government agencies between $20 and $25 million annually. One can only speculate as to t he ef!fect that has had on decisions made in corporate boardrooms. Most Earth First!ers do not believe ecotage is a substitute for major social changes; rather, it is a stopgap measure damage control to protect as much of the natural world as possible until such change is brought about, one way or another. 7. It tells us that society values property and the higher standard of living through technology over the natural world and any rights the natural world may be entitled to even though the majority of society on a personal level is sympathetic to the cause of radical environmentalists in theory. The American people are not accustomed to thinking of such nonhuman entities as mountain lions, forests, and rivers as exploited groups whose 9th amendments rights can be violated. From the perspective of the radical environmentalists movement, this state of affairs is exactly the problem. In the ante-bellum South, people were not accustomed the thinking of slaves as human beings who had any claim to the protection of the law. We now find this position both repugnant and ridiculous. In the future, so goes the biocentric argument, we will feel the same toward contemporary societys refusal to extend legal and ethical standing to the deer people and the tree people. Radical environmentalism is best understood as an attempt to enlarge the circle of legal and ethical standing (9th amendment rights) to include other species and even entire ecosystems. Using this theory as a 9th amendment weapon to extend the rights to the natural world can only, in my opinion, happen when society as whole, i.e. in large numbers, gets behind the biocentric movement to the magnitude it got behind the civil rights and anti-war movements of the 60s and 70s. 8. Much of the breakdown of civilization is that we seem to rely on a totalization of values, values represented as universal, applicable to everyone, at all times. Through totalized values, organized societies have at their command a medium through which to dictate the kind of human behavior that enhances the power of those in control.Whether those values result in people plowing a field, working in a factory, or dropping an atomic bomb on helpless civilians, the discourse of civilization can find a justification in Gods commandments, progress, national security, or humanism. Social power shapes the most intimate and quotidian acts of civilizations citizens.`Industrial man and the industrial society may be the most deleterious and unsustainable economic system the world has ever seen, since it constantly eats into the ecological systems on which it depends. We are beginning to realize just how costly a system it is as the health and cleanup bills from years of environmental abuse co me due. Not surprisingly, those who benefited most from the extravagant rise of the industrial economy have done their best to pass the burden on to others: the poor, the unwary, or the next generation. Industrialism is perhaps the greatest pyramid scheme in history. The role that industrial man must take for the ultimate survival of the natural world is that he must take the action to slow and reverse human population growth . There are ecological limits to how many people can live in dignity on this planet; to quibble over whether that line has yet been crossed is to invite a game of ecological brinkmanship that there is no need to play. And if human population has not exceeded carrying capacity, the arguments of the humanist critics leave out the whole question of the effect present population levels have on the nonhuman world.
Sunday, December 1, 2019
Sir Gawain and Feminism Essay Example
Sir Gawain and Feminism Essay Sir Gawain and Feminism Sir Gawain and the Green Knight is a lively Arthurian romance about a young knight of the round table who takes on the challenge of a mysterious green knight who wanders into Arthurs hall. The Green Knight asks Sir Gawain to strike him with his own axe, and in one years time he will return the blow. Time passes and Sir Gawain does everything in his power to procrastinate his impending meeting with the Green Knight. He leaves for his quest, and on Christmas day after wishing for a lace to hear mass, a shimmering castle appears in the distance and the lord of the castle welcomes Gawain inside. Little does he know, the welcoming lord is actually the Green Knight. This is the part of the story with women become involved, or should I say woman, because there is really only one who plays a large role in the story. There are others who are mentioned, or are included for smaller roles, but there is only one main character who also happens to be a female; that is my first problem with the text. We will write a custom essay sample on Sir Gawain and Feminism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sir Gawain and Feminism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sir Gawain and Feminism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I m aware that it was written in a time of courtly love, and when women werent looked at as contributors to society, but the lack of representation, not to mention the lack of good representation, is troubling. The story progresses and the Lord, whose name we learn is Lord Bertilak strikes a deal with Gawain, a sort of game, if you will. He will go hunting every day with his men and when he returns, he will trade whatever he has won that day for whatever it is that Gawain has acquired while staying at the castle. Gawain agrees to the game, nd they agree to start the next day. Their game progresses like this: Bertilak goes off to hunt and brings back some sort of kill each day, while Gawain stays home, he spends time with the beautiful lady Bertilak. She tries her best to seduce the Knight and each day succeeds in gaining kisses from him. The pals, Bertilak and Gawain exchange their winnings in a friendship reminiscent of todays bromance. That is until the final day when the Lady Bertilak convinces Gawain to let her give him her sash. Gawain of course, is ashamed of his betrayal to his friend and goes to bed nhappy. The next day Gawain is to meet the Green Knight to seal the deal, so he puts on all his armor including the green sash from Lady Bertilak. When big, bad mister Green Knight tries to cut off Sir Gawains head he cant do it. Eventually it is revealed that Lord Bertilak is actually the Green Knight himself and that the entire scheme was put together by Morgan Le Faye, the great evil sorceress mentioned in many Arthurian legends. After this, Lord Bertilak and Sir Gawain have a bro moment about how much women suck, and then go on with their lives. This leads me to my second point, throughout the entire text the women in the story are painted in a negative light. Lady Bertilak spends the whole poem attempting to seduce Sir Gawain, regardless of the fact that she has a husband or that Gawain is friends with said husband. This is regarded negatively by Gawain, and is illustrated by the language that talks about these scenes. Yet, Gawain is never once criticized for his part in the act of kissing Lady Bertilak, a married woman and the wife of his friend. The only egative impact of Gawains role in the courtly romance, is his own shame, but none 0T tne otner cnaracters Teel tne need to call nlm out on nls actions. In tne ena 0T tne story, Sir Gawain and Bertilak lament about how manipulative and deceitful women can be; they go on to discuss how women have been the down fall of many a historical men, such as Adam, Solomon, and Samson, but Gawain is never reprimanded for his actions, only for his dishonesty about the sash. The character of Morgan Le Faye is disguised as an old, ugly woman throughout the telling of the tale ntil the very end. Morgan is arguably an intelligent, yet cunning woman, because she came up the whole plot to test Gawains loyalty, but these characteristics are also played in a negative light. Any trait that a women possesses in this text, whether good or bad, is written off as bad or turned against them in some way. The men in the story are too quick to shed the negative light on the women, and not take any of the blame for themselves. The text as a whole is very enjoyable, but when looked at from feminists prospective, has a lot of problematic and troubling content.
Tuesday, November 26, 2019
Craven Books Case Study Solutions Essay Example
Craven Books Case Study Solutions Essay Example Craven Books Case Study Solutions Paper Craven Books Case Study Solutions Paper One day, we were making money, the next, everything was falling apart But can the case be so easily closed ? A quick look on the history of the firm and its failure should help us define the culprit(s). In the asses, the company was at the peak to it success and was looking to expand , to do 50, it was decided the company should have an efficient distribution system, and thats why the management team opted to create an IT system. However, the system did not work as expected for Craven Books, and sales started dropping. One of the first reasons for the failure of the system is the fact that Craven Books management, unable to determine the best IT system to use, and to draw a strategic planning, rushed into choosing the first system that seemed fit to the company _ Rapid efficiency and competitiveness appear to have prevailed in their choice of the system. Moreover, nobody was really designated to handle the project, see to its success, and to be held accountable in case of failure. The fault can also lie with the IT consultants on whom management relied too much, and the supplied Who provided the IT system. Not only did they not assess the system and its education to Craven Books in terms of efficiency and effectiveness -? they also focused on charging the company rather than fixing the issues Craven Books was facing, and helping them improve the system. However, management should have known not too trust consultants too much, and to decide cautiously. Employees can finally also be partly blamed for the failure of the system. Though the system was new and somehow hard to handle, employees did not try to understand it and remained passive, complaining without pointing at real issues. . Describe the project decision making process. What are the events which led to the decision to go ahead with the implementation of the software? What was the final key event which made the system fail? Peter Cravens company enjoyed a rapid growth in the seventies, after its decision to enter the comic books business. Therefore, the number to customers increased, making the existing classification system less efficient as before. Peter Craven then decided to adopt a new strategy to face this issue: computerizing seemed to be the best solution, as avail companies had already adopted a similar IT system. The decision was taken very quickly, without asking either the management team or the employees how they were feeling about such a change, or setting clear goals. However, to help With the decision-making process, they referred to consultants Who strongly believed the change would benefit the company. Yet, shortly after the decision, the company encountered a few problems. They had forgotten to consider some important steps of the change, such as calculating the cost of computerizing, r strategically planning this change. In the decision-making process, decisions were made way too quickly, leading to unclear objectives. And employees being left out. Even after the system had been implemented, further decisions lacked direction or clarity, as leaders had lost common sense. The major final key event which led to the failure of the system was most probably the growing numbers of clients, ordering books. Indeed, with a much faster system, deliveries would also speed up. But with the reduction of the number of employees, and the major peepholes in the system, mistakes were made, books placed at some other place than it was supposed to be : stocks started increasing instead to decreasing, and wrong deliveries were often made. 3. Draw the storehouse management process before and after introducing the new software Bettor introducing the new software, the order process of the old system was individual. It means that after receiving the order of a customer, employees had to walk around the storehouse to gather the different items required by a customer, pack them and then proceed to the delivery. With the new software, the order process avgas in batches orders were systematically processed. This state of the art fully integrated system was supposed to be time and cost efficient, and save a lot of efforts. It was working as following Orders were Sent directly to a Computer that would provide a list of items needed for the given day to the employees. Employees would then collect the books and magazines listed, pack them up and distribute the order. The new system allowed for all activities to be organized together, via a computer.
Friday, November 22, 2019
Fellowship Opportunities for Writers in Berlin
Fellowship Opportunities for Writers in Berlin Berlin has long been known for its thriving international arts and literary communities. It is equally known for the support that exists for writers and artists in the city. Centrally located within Europe, it is an easy train ride or flight to other major cultural destination cities, including Barcelona, Florence, Paris, and Prague, and serves as a font of inspiration for creative people from all artistic walks of life. Many are familiar with writers such as Christopher Isherwood, Franz Kafka, and Robert Walser, who found inspiration for their stories in Berlin, and musician David Bowie, who recorded three albums while living in the city. Since moving to Berlin in July 2013, I have immersed myself in the local literary community and have found the following resources for international writers seeking short-term residencies here. American Academy in Berlin americanacademy.de/ Located in the lakeside Hans Arnold Center in the Wansee neighborhood of Berlin, the American Academy offers annual Berlin Prize fellowships to scholars, writers, and artists who represent the highest standards of excellence in their fields. Past Fellows include poets Susan Howe, Tom Sleigh, and C.K. Williams, and novelists Kiran Desai, Jonathan Safran Foer, and Ha Jin. The upcoming class of Fellows for 2014-2015 includes writers Mary Jo Bang, Tom Drury, and Adam Ross. Fellows commit to spend one academic semester (fall or spring) at the Academy, and the prize includes a monthly stipend, partial board, and a residence at the Center in Wansee. The deadline for applications for 2015-2016 is September 29, 2014. Deutscher Akademischer Austausch Dienst/German Academic Exchange Service DAAD North America daad.org The Artists-in-Berlin Program (Berliner Kà ¼nstlerprogramm) of the German Academic Exchange Service (commonly referred to as DAAD) provides about 20 grants to international artists in the fields of visual arts, literature, music, and film, for an approximately one-year stay in Berlin. The grant includes a monthly stipend, an apartment, workspace (studio), and funds for projects. U.S. writers who spent a year in Berlin through the program include Eugene Ostashevsky, Robert Creeley, and Rosmarie and Keith Waldrop. The deadline for applications to the program is January 1, 2015. ZK/U-Zentrum fà ¼r Kunst und Urbanistik zku-berlin.org/ The ZK/U-Zentrum fà ¼r Kunst und Urbanistik (Center for Art and Urbanistics) provides residencies of two to eight months for artists, scholars, and practitioners (curators, activists, autodidacts, etc.) interested in cross-disciplinary theory and practice dealing with the city. Recent participants include poet Stephen Motika and novelist Alan Cunningham. For individual fellows selected for the program, depending on the studio-apartment and the length of the stay, costs can be between 500 and 800 Euros per month. ZK/U will work with selected fellows in support of efforts to obtain funding to cover the cost through external grants. The deadline for applications for the Autumn-Winter 2014-2015 residency is July 27, 2014. American poets who wish to spend time in Berlin, Germany (or other cities abroad), can also consider applying for the competitive Amy Lowell Traveling Scholarship (amylowell.org/), which awards one scholarship of approximately $54,000 to an American poet who agrees to spend the entire year abroad. The deadline for applications for the scholarship is October 15, 2014. Inspiration can be found everywhere. But sometimes, the opportunity to travel can bring you out of a rut and lead your writing in unexpected, and exciting, directions.
Thursday, November 21, 2019
Why I wish to attend Virginia Commonwealth University Essay
Why I wish to attend Virginia Commonwealth University - Essay Example When it comes to quality of education offered at VCU, I think there is nothing to worry about. It's a world class university, and I know my certificates will be recognized and respected wherever I find myself across this world. For that reason, I feel that is the right place for me to study. I developed this interest after a summer visit to the campus and consultations with other students who had graduated from this university. They students gave me an insight of what life in this university is really like. And I liked it. The security standard in this school, as well as its proximity to my home is all an added advantage. Emergency telephones across the campus give me a sense of security. It's difficult to study in an insecure environment. I wish to make a name for my self and I am convinced that Virginia Commonwealth University will help me achieve this dream. The university's international student population would also give me the privilege to study in a culturally diverse environment. That means I will study about the cultures of different peoples without having to travel out of this country. After talking to a representative who came to my school to inform me about VCU, my intentions were clear and I 'm ready to attend VCU. He clearly brought out the advantages of studying at VCU compared with the other universities. They were just enormous. And the difference was absolutely clear. I just saw my dream university in VCU.
Tuesday, November 19, 2019
Peter's farmer shop Essay Example | Topics and Well Written Essays - 2000 words
Peter's farmer shop - Essay Example Geography The location of the business is at Yorkshire, West Yorkshire, to be exact. He wants to exploit local culture and appropriate tourist base (Bangs, 2002, 102). Marketing Mix Product Peter at first wants to sell vegetables boxes to his potential customers then he has planned to develop new products that he can use to penetrate farmers markets and especially food festivals where the level of sales might have an incline. These products might be in form of food and drinks. Pricing Having the low price is unprofitable since the client does not care about pricing as a businessman thinks; therefore Peter should have average prices and compete on quality products and services for example transportation services e.t.c. He also should be able to prepare credit policies for potential customers. Promotion The question that Peter is going to ask is how will the word get out to the customers? Peter can use two types of promotion which are personal selling and advertising. Advertising in th e sense that when he takes his products to the farmers market he can put up a stand and use banners to describe and differentiate the types of products he is offering. For example if he is selling fruits and vegetables, he might have pictorial messages that display these goods so that even customers are far from his stand, they can be able to tell the kinds of products that are sold by him. Personal selling comes in handy when customers want to know how these products can be used apart from the mere fact of edibility. He may also use other forms of promotion for example; ââ¬Ëtrade concertââ¬â¢, ââ¬Ëcataloguesââ¬â¢, ââ¬Ëseller incentivesââ¬â¢, ââ¬Ëadvertisementââ¬â¢, ââ¬Ënetwork of professionals or friendsââ¬â¢ depending on his promotional budget. Place: We know that Peter wants a location that is local to him which is within West Yorkshire. So before he chooses a location for his business he needs to think about what he wants and needs in a location and its effect on clients. He should ask himself the following questions prior to the previous statement. -Is his location important to his customers? If yes, why? Peter should choose a convenient location in terms of distance to the place of business; therefore he should research on what the customersââ¬â¢ needs and wants are, compare it to his business product wise and choose the best location. Ease of accessibility to consumers. -Is it consistent with his image? Image is everything. It distinguishes one business from another. Peter should choose a location that portrays his image and the image of his soon to be business. If the image and the purpose of the business are different, Peter might end up losing important consumers. -Where is the competition located? Near or distant? The best location of competitors for him should be distant. This is to curb poaching of consumers by the competition which is River ford organic farm. The idea here is to retain customers as well as getting new ones. Market Place Customers Peter should be able to identify his target customers, their needs and wants and their geographical locations. He must analyze the end consumer so as to be able to formulate different customer groups which will guide him when he is constructing a demographic profile of them which includes the following:- Age Peter should identify different age groups and what kind of products they prefer. Gender Each gender prefers specific products. It is the work of
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