Review Of System ROS Versus Gordon Health Assessment Essay

Review Of System ROS Versus Gordon Health Assessment - Essay Example While in the Gordon functional assessment is where the nurses entail on issues regarding the metabolic processes of the patient. This is where the nurse digs out about the fluids that the patient takes. On Review of the system, matters concerning allergies, it's extremely critical to these patients. A bee sting can cause enormous swelling. There are also matters to do with cat and dogs fur. Some patients suffer from different complications. While In the Gordon functional assessment the nurse inquiries on matters on elimination patterns. This is where the nurse asks the patients about matters regarding constipations. In Gordon assessment, the Nurses addresses on issues concerning the activity and exercises that the patient Takes every day. Between the two discussed health assessment methods, I would prefer the Gordon health assessment method. This is because Gordon entails more on the patients and it also gives the patient a solution to the problems. This is because the nurse focuses on various issues regarding the patient. These issues are like the activity and exercises. There is also the issue of pain where the nurse asks the patient about the sensory experience. The nurse also focuses on sleep and the rest of the patient, role of the sexuality on how the patient feels about his sexuality, values, and beliefs and also faces stress and a solution is given on how he tolerate the stress. So I would recommend the nurses to use the Gordon functional assessment because it entails on the emotions and patterns of the patients.

Media Response Paper Research Example | Topics and Well Written Essays - 750 words

Media Response - Research Paper Example Human behavior is the integral aspect of life since it regulates social interaction with others and determines his or her belief thereby making one unique from another. In relation to the mass media effects, there is the fact that mass media creates public opinion. Mass media perform a number of function key among which is agenda setting. Under this, a trending topic in the mass media immediately becomes a topical issue on every street. Additionally, the media has the ability to influence the opinion of its audience on the topical issues in the public domain. This makes the media the most powerful tool for spreading propaganda thereby intensifying the societal animosities. In his article, Said believes the Western media misrepresent Islam and Muslims. He also postulates that the media has established regulators who determine the media content and the western media has highly opinionated regulators who negate the faith through the spread of propaganda and hate media content. This has succeeded in developing a universal negative opinion against both the Islamic faith and Islamic countries (Said 42). He finds a way of arguing his facts but then he also has to understand that a book is particularly one of the most effective media and the ideas in his book. This includes shaping attitudes towards or against the western media especially in the Islamic society. To analyze his claims more effectively, on March 25, 2013 the New York Times ran a news story titled the U.S concedes control, almost, on Afghan prisoners. In this story, the journalist reports the fact that the United States military is slowly but steadily relinquishing the control of the country to the Afghanistans. One of the key steps towards that was the return of the Afghan prisons to the Afghanistan government. The reporter tries to remain integral in his report of the story articulating his facts clearly and corroborating most of his claims. Most of the prisoners are terrorists who had attempted or take n part in evident terrorist attacks. The journalist avoids the mention of Islam and does not refer to some of the world’s most notorious terrorist prisoners as Muslims, even though they are, but points them out as terrorist who had endangered the lives of many people who are both American and Afghans (Rod and Alissa 1). The story is sensitive since Said in his book claims that the western media has succeeded in labeling Muslims as terrorists. This story is published in a western newspaper and talks about an Islamic state and the terrorist activities in the country. The journalist who seems aware of such claims avoids associating the story to Islam in any way and concentrates only on the fact that the United States government had decided to give back the control of the country to the natives of the land. The journalist points out the weak institutions in the country such as the lacking prison services not in a manner that discredits the country but because the fact is of publi c interest. Terrorism is an international threat and some of the criminals in the story had served sentences at the Guantanamo bay and therefore require the most effective and sophisticated security system to restrain them from interacting with the society once again. It, thus, is in the public interest to know the fate and future of the prisoners especially now that the

Reflection In Occupational Therapy Practice

Reflection In Occupational Therapy Practice I have always struggled with reflection, initially I didnt see the point of going over and over events that had happened, I was confident that the action I had taken at the time was right for the moment, but if I felt that it wasnt I would acknowledge that and improve next time, obviously this process is going on in my head, (according to Schon this is Reflection in action), and improves with experience over time, I can understand how reflecting can help with thought and behavioural processes, and also provides evidence so others can see the outcomes of my actions. It seems to me that reflection is used to teach people skills that they may not have, some people are good with people and some are not, I do not think that is something that can be taught. You either have it or you dont. Initially I was quite apprehensive with my choice of placement community mental health having worked, with adults with mental health problems, in the past, I was basing my past experience on what I would experience at the placement; and my past experiences had not always been positive, so I was maybe a little anxious to start with. What I found was totally different to my preconceptions, I had never experienced group work before, and was interested with the impact this would have on the service users and also what the Occupational Therapy (OT) role was. The therapists were there to facilitate, and support the group processes, initially I queried that the OTs were more counsellors than OTs, and many had chosen to gain a counselling qualification to aid their role. Then again If everything is about occupation and has meaning to someone, then to enable an individual with low self esteem, or mild depression to engage with their fellow peers could be part of the OT role, especially if i t enables them to participate in work, leisure and self care. My critical incident is taken from one experience in a creative group, half way through my placement. Reflective practice is not a new concept Boud, Keogh and Walker (1985) stated 20 years ago that it features the individual and their experiences, leading to a new conceptual perspective or understanding. They included the element of learning, as well as involvement of the self, to define reflective practice: â€Å"Reflection is a forum of response of the learner to experience† (Boud et al. 1985) Johns and Freshwater (1998) also described the value of reflective practice as a means of learning. There is no doubt that â€Å"reflection† is a complex concept that has defied consensus on definition although some commonalities exist. It involves the self and is triggered by questioning of actions, values and beliefs. An understanding of the purpose of reflective practice and its components can be gained by considering some of the definitions provided in literature. A few useful definitions include the following: †¦Ã¢â‚¬Å"Reflection is a process of reviewing an experience of practice in order to describe, analyse, evaluate and so inform learning about practice† (Reid, 1993) †¦Ã¢â‚¬Å"Reflective practice is something more than thoughtful practice. It is that form of practice that seeks to problematise many situations of professional performance so that they can become potential learning situations and so the practitioners can continue to learn, grow and develop in and through practice† (Jarvis, 1992). To maximise learning through critical reflection we need to locate ourselves within the experience and explore available theory, knowledge and experience to understand the experience in different ways. Thus Boyd Fales (1983) claim that critical reflection: †¦Ã¢â‚¬Å"is the core difference between whether a person repeats the same experience several times becoming highly proficient at ones behaviour, or learns from experience in such a way that he or she is cognitively or affectively changed†. Critical reflection is viewed as transformational learning which according to Baumgartner (2001) can happen either gradually or from a sudden or critical incident and alter the way people see themselves and their world. According to Kolb (1984) reflecting is an essential element of learning. He developed the cycle of experiential learning which has formed the basis of many models for reflective practice in the past two decades. Kolb draws attention to the fact that, when we want to learn from something that has already happened to us, we need to recall our observations of the event and then reflect on those observations in some way. Once we have these ideas in our heads, Kolb suggests that we frame some action as a result and that this possible course of action is seen as our ‘learning. This will then inform any action that we take as a result of the experience. Kolb (1984) advocated that experiential learning was a cyclical process, emphasising that there was no end to learning but just another cycle. The crux of experiential learning is that the learner in not a passive recipient of education, but actively explores and tests their environment. Schon (1983) suggests that we can engage in reflection in one of two ways; either by ‘reflecting on action, after the experience, or by ‘reflecting in action, during the experience. When reflecting-on-action, the first step in the process is the description of the incident. Much attention has been given to the value of recording events and experiences in written form, particularly through the use of reflective diaries and journals (Zubbrizarreta 1999 and Tryssenaar 1995). The exercise of diary writing promotes both the qualities required for reflection, i.e. Open-mindedness and motivation and also the skills i.e. self-awareness; description and observation; critical analysis and problem-solving; and synthesis and evaluation (Richardson Maltby, 1995). www.practicebasedlearning.org Pre-requisites for effective reflective practice include honesty and openness. Gillings (2000) states that a commitment to self-enquiry and a readiness to change practice are important if the individual is to get the most out of the process. Many authors identify self-awareness as essential to the reflective process. This implies that the individual needs to be well informed of their own character, including beliefs and values. Many models of reflective practice also include self awareness and questioning of beliefs, values and attitudes. The last stage of many models of reflection relates to a willingness to change practice, where new conceptual perspectives are reached in order to inform practice. If the learner is not willing to change practice they will not gain the potential benefits from the process in terms of practice development, advances will not be made and professional practice will not evolve. As an OT professional I am required to use clinical reasoning skills which enable me to make responsible therapeutic decisions; these decisions are based on professional judgements which are guided by individual morals and ethical values. (Sabonis-Chafee Hussey 1998) My understanding of morals will be dependent upon my background, social environment, values and possibly religious beliefs, whilst ethics is: ‘†¦the study and philosophy of human contact†¦ (Purtilo, cited in Sabonis-Chafee Hussey 1998) Every professional organisation has a code of ethical conduct and core values, these provide a guideline for making decisions and choices that can be regarded as proper (Creek 2003), and to assist professionals in practising the values and principles that promote and maintain high standards in OT. The main principles outlined in the code of ethics include; the ability to demonstrate concern for the well being of the client, cause no harm, respect the rights of all involved, maintain a high level of competency, to comply with laws and set policies, to be truthful and accurate and refrain from false claims. An understanding of ethics gives me positive general guidance rather than defining limits to certain behaviours. Ethics influence every aspect of occupational therapy. Beginning in OT education when issues of plagiarism, library resources, and confidentiality begin, and then in the clinical environment from supervision, practice issues and client issues. (Duncan 2006) In the last 20 years, reflection has gradually become more popular in care and healing professions. In many quarters, the reflective practitioner is seen as a crucial sign of the ideal practitioner. Not everyone agrees though, that truly professional or expert practitioners are or should be reflective practitioners. According to Dreyfus, real professionalism is characterised by the absence of reflection. Only novices and beginners need to think about what they are doing. Expert practitioners, in contrast, just do what needs to be done; they do it without thinking about it Practitioners, novices or experts, reflect when they consider what to do in somehow unusual situations, when they try to figure out how to handle a new and unexpected problem, when they have to choose between two nearly identical options. Kinsella (2001), in advocating reflective practice for occupational therapists, emphasised the need for both reflection and action on that reflection (praxis). From this perspective, in order to learn from the reflective experience it is necessary to alter the normal way of responding. Argyris and Schà ¶n (1974) termed this ‘double-loop learning. The act of paying attention to what would normally be routine may become part of a long process, with the stimulus being noticed again and again until further deliberate reflection is required. Schà ¶n (1983) noted that reflection-in-action was precipitated by a surprise, something not expected, interrupting the normal flow of experience. However, there are almost certainly ways in which a reflection is triggered other than this. An educational event may do this or a series of conversations with a colleague or an observation of a colleagues practice (reflection-on-action). Critical Incident: Creative Group K was attending a weekly creative group at the unit, it was 2 weeks before Christmas and we were making paper chains. K had a very limited attention span and could be quite disruptive, during quiet periods in the group she would whistle, sigh, hum, tap fingers or pencils on the table which we would ignore focusing instead on her creative project. The previous week K had referred to the OT as ‘Blondie which I thought was inappropriate and mentioned this to the OT, she said she had been aware but had chosen to ignore the incident and see what would happen this week. I had chosen to use scissors with a crinkly edge and because of this, from then on K referred to me as Smart-Arse or as The Student, I didnt feel she was trying to be nasty, I felt she thought she was making a joke. I informed her that my name was Julia in case she had forgotten and carried on with what I was doing. H the OT commented on her using the word smart a lot and wondered why that was. K replied that she was surrounded by smart people and hoped that some of it may rub off on her. We asked if she felt uncomfortable in the group and why she felt she wasnt smart and she replied that was what she had been told all her life. K was definitely street smart, but possibly had mild learning difficulties. She then changed the subject and we spoke about her Xmas decorations, after that she called me Julia and the OT by her name. Why did I choose to respond to K? Because I felt she was disrespecting group boundaries To get her to stop To be aware of respecting others in the group There may have been another reason for her hostility What happened then? She stopped She chose to share personal experiences with the group about her life and her feelings. How was the situation handled? I feel the situation was handled well, I did not get angry, I brought her attention to my name, and with the OT we made inquiry into her reasons for her behaviour, she did not get angry. Any legal or professional issues? I had to maintain a professional manner throughout the situation, I may have been ‘The Student but there was an expectation, I may not have been in uniform but in that capacity I was a professional, so needed to be aware of attitudes, boundaries, and behaviour. Johns model for structured reflection (1994) is more of a list of key questions to guide an analysis of a incident or general experience. Johns recognizes the benefits of sharing reflections which is an essential part of building a community of practice and the importance of the situatedness of an incident as highlighted by the attention given to influencing factors and learning as involving considering actions to support others: Description: Drawing out of the key issues within an experience through a description of thoughts and feelings and contextual background of the experience Reflection: Examination of ones motivations and the resulting actions, the consequences of actions for all stakeholders (including their possible emotional reactions). Influencing factors: Determining internal and external factors that influenced decisions and actions.Determine knowledge that did or should have influenced decisions and actions. Alternative strategies: Evaluation of ones actions and consideration of other possible choices and their respective consequences. Learning: Situating the experience and feelings within past experience and future practice and in providing support to others and considering the impact the experience will have on reflection-in-action. By using Johns reflective model as a guide, I have been able to reflect on the incident and this has enabled me to evaluate the actions that I took during the incident, questioning whether my response was appropriate. It has also allowed me to think of other ways I could have dealt with the situation and the possible outcomes. The reflective strategy has helped me to learn from this experience and has given me an insight into how I might improve my own future practice. It has also shown me that, by continuing the reflective process by following reflective frameworks such as Johns in future incidents, I may improve the ways of dealing with situations, and acknowledging that I am actually learning something from every experience that I have. Conclusion Reflective practice has been identified as one of the key ways practitioners can learn from personal experience. In education it is recognised as an essential tool for students to enable them to make the links between theory and practice. It enables practitioners to develop knowledge and skills necessary for professional practitioners. Reflective practice can be summarised as experience-reflection-action (ERA) and seen as a cycle and having the following components: Things (experiences) that happen to a person The reflective process that enables the person to learn from those experiences The action that results from the new perspectives that are taken. Reflective practice uses personal experience as a starting point for learning, by thinking about these experiences in a purposeful way the individual can understand them differently and take action as a result. The learning acquired using reflective practice differs from the theory which underpins practice, it is also different from the skills acquired from interacting with others because it involves thinking about things and actively making decisions, therefore reflective practice bridges the gap between pure theory and directed practice by providing a strategy that helps to develop understanding and learning. The importance of reflection has been reinforced to me in writing up this critical incident, because I hadnt realised how important maintaining boundaries were, and the showing of mutual respect. Continuing professional education is also accepted as having an important role in facilitating change in practice. It is argued here that reflection on practice is the means to ensure continuing development of both individuals and the profession in order to meet the challenge of change. Reflection may also be prompted by a challenge from another occupational therapist, a multidisciplinary team member or a student. Reflective diaries and written assignments are also useful ways of prompting application of theory to practice. In addition to applying theory to practice, literature searching, critiquing and reviewing, essential to postgraduate education, also stimulate reflection. References: Alsop, A. (2000/2004) Continuing Professional Development for therapists. U.K. Blackwell Science Available on-line at http://0www.netlibrary.com.serlib0.essex.ac.uk/Reader/ Baumgartner LM (2001) An update on transformational learning. New Directions for Adult and Continuing Education. No89:15-22. Jossey-Bass, San Francisco. Boud D, Keogh R Walker D (1985) Reflection: turning experience into learning. Kogan Page, London. Boyd E Fales A (1983) reflective learning: the key to learning from experience. Journal of Humanistic Psychology, 23 (2): 99-117 Clutterbuck, D. (1998) Learning Alliances: Tapping into Talent. Institute of Personnel and Development, London. Creek, J. (2003) Occupational Therapy defined as a Complex Intervention London: College of Occupational Therapists. Available from: http://www.cot.co.uk/public/publications/skills/ot_definition/intro.php (Accessed 13 Jan 2010) Dimond, B.C. (2004) Legal Aspects of Occupational Therapy (2nd ed.) Oxford. Blackwell Science Duncan, E. (2006) Foundations for Practice in Occupational Therapy (4th ed) Edinburgh: Churchill Livingstone. Jasper, M. (2003) Beginning Reflective Practice Foundations in Nursing and Health Care. Cheltenham. Nelson Thornes Ltd Johns C (2000) Becoming a reflective practitioner. Blackwell Science, Oxford. Kolb DA (1984) experiential learning: Experience as the source of learning and development. Prentice Hall, New Jersey. Mattingly, C and Fleming M (1994) Clinical Reasoning Forms of Therapeutic Practice Philadelphia. F.A. Davis Moon J (1999) Reflection in Learning Professional Development. Kogan Page, London. Reid B (1993) ‘But were Doing it Already! Exploring a Response to the Concept of Reflective practice in Order to improve its Facilitation Nurse Education Today, 13: 305- 309. Richardson G Maltby H (1995) reflection on practice: enhancing student learning. Journal of advanced Nursing. 22:235-242. Roberts, A E K (2002) Advancing Practice through Continuing Professional Education: the Case for Reflection British Journal of Occupational Therapy May 65(5) Schon, D.A. (1995) The Reflective Practitioner: How Professionals Think in Action. New York. Basic Books Sabonis-Chaffe B, Hussey S, M (1998) Introduction to Occupational Therapy 2nd edition, Mosby, USA Tryssenaar J (1999) Interactive journals: an educational strategy to promote reflection. American Journal of Occupational Therapy 49 (7), 695-702. Wackerhausen, s (2009) Collaboration, Professional Identity and Reflection across Boundaries. Journal of Physical Health 463 472 Zubrizarreta J (1999) Teaching portfolios: an effective strategy for faculty development in occupational therapy. American Journal of Occupational Therapy 53(1), 51-55.

National Association For The Advancement Of Colored People Essay

National Association for the Advancement of Colored People Born from the Niagara Movement, led by William E. B. DuBois, the NAACP has had a volatile birth and a lively history (Beifuss 17:E4). The impetus for the creation of the National Association for the Advancement of Colored People came in the summer of 1908. Severe race riots in Springfield, Illinois, prompted William English Walling to write articles questioning the treatment of the Negro. Reading the articles, Mary White Ovington and Dr. Henry Moskowitz were compelled to meet with Walling. Consequently, the three along with a group of black and white citizens had considered the present state of the Negro, disfranchised in the South and taxed while going unrepresented in the government, a national conference needed to be held to answer the "Negro Question" (Jenkins). It was then that the idea of NAACP was created. February 12, 1909, Lincoln's birthday, a conference to review the progress that the nation made since Emancipation Proclamation and to celebrate Lincoln's birthday took place; Thereupon, a statement, now known as "The Call", was released. This statement reiterated the treatment of the black race since 1865. Many notable figures in history signed "The Call" , e.g., Ida Wells Barnett, Jane Adams, W.E.B. DuBois and John Dewey. In a matter of two months, another conference was held. As a result of that conference, the NAA...

MINICASE Luxury Wars

United States, France, Germany, and Western Europe. Hermes International is a multi-billion dollar French business owned and controlled by the Hermes family. The business makes and sells luxury goods across numerous product categories. After being passed down through several generations the company decided to list its share on the public market for the reasons listed below: To provide family members with a means to value their stake in the company To allow partial ‘cash-outs' if dividends alone were insufficient, knowing that some family members were known to maintain lavish lifestylesTo raise capital while still being able to influence important decisions (like electing the CEO or Chairman), and still controlling the strategic and operational decisions of the firm To obtain financing that would support the long term development of the company and to accommodate ease of trading for shareholders in transfer of ownership. B. What risks comes from a public listing? Amidst the seve ral advantages of going public there are equally associated risks for a company to consider when making such decisions.The list below, while not exhaustive, identifies some of the risks associated with a company ongoing public: The agency problem. When a company goes public it runs the risk of minimal interest. The potential for this conflict comes along as the objective of management and owners may not be aligned. Note that in the case of Hermes International for the first time ever the current CEO is not a family member. Without adequate controls going public can distort long-term vs.. Short-term value minimization. Privately held firms usually have long-term value minimization while publicly held firms tend to focus on quarterly earnings.Earnings now have to satisfy shareholders and not just support the Emily. Focus on profitable growth may change as decisions taken may be consistent with impatient capitalism. Things happen in the company and owners are unaware. Note the Renault and Elvis's share acquisition. Loss of control of the company (limited control as to when shareholders go to the secondary market and no control over equity swaps on some amount of the company's shares) Loss of confidentiality and flexibility due to regulations of the security and exchange commission.Vulnerability to take over should the stock price decline significantly. Increased capital can allow Coo's adequate opacity to take on additional projects that are not aligned with the interest of shareholders. With the long list of risks to which company IIS are exposed after going public, there are measures can be taken to minimize the impact of the risks to shareholders, These controls can come in the form of stock options (restricted or open), management compensation packages, or an instituted holding company to represent and manage shareholders.

Proctor and Gamble Business Plan

Subject: Entrepreneurship Company name: Proctor & Gamble Team name: TBA Sources: http://finance. yahoo. com/q/pr? s=PG, http://subscriber. hoovers. com/H/company360/history. html? companyId=11211000000000, www. pg. com, http://blog. marketingdoctor. tv/2008/06/06/dr-tantillos-30second-how-to. aspx Weekly stock prices: 2/4 Mon 75. 26 2/5 Tue 75. 70 1 – Who founded your company? Where? When? Why did the person start the company? What was the original product?What are the products or services your company offers today? William Procter, a candle maker, and James Gamble, a soap maker, founded the company called The Procter & Gamble Company, also known as P&G, on October 31, 1837. They merged their own small businesses and initially settled in Cincinnati, Ohio, USA. Alexander Norris, their father- in- law, persuaded them to be a business partner to each other. Therefore, they created the company and during the American Civil War, they provided the Union Army with soaps and candles. In 1880s, they marketed a new soap, called Ivory, and since then, they have extended their businesses. Today they operate in 6 sections: Beauty, Grooming, Health Care, Fabric Care and Home Care, Snacks & Pet Care segment and Baby Care and Family Care. They have Head & Shoulders, Olay, Pantene, SK-II, Wella, Braun, Fusion, Gillette, Mach3, Ace, Febreze and Downy brand names and so on. 2- What was the original form of ownership? Sole Proprietorship, Partnership, or Corporation?Has the company changed its form of ownership over the years? Why did it change? It was originally a company based on partnership. However, William Arnett Procter, William Procter's grandson introduced the profit sharing program in 1887 by giving workers shares in the company to prevent strike. 3 – Was the founder of your company an Entrepreneur? Justify your answer. The founders of P;G are deserved to be defined as Entrepreneurs. Entrepreneur itself eans that someone who is adventurous businessman strugg ling to make business more profitable, creates new things and likes to challenge. These aspects are also shown in William Procter and James Gamble. They were not satisfied with their position, instead expanded their businesses, took over other companies running a risk and prospered through the technology switchover. 4 – When your company was founded was it local, regional, national, international, or multinational?What is your company today? Justify your answer It was totally local. At first it just provided the North Army with soaps and candles, but after the American Civil War, they got fame from soldiers all over the world and established another corporation in New Castle, England in 1930. Since then, it has enlarged their field of business all around the world and nowadays it has been regarded as multinational company because of their marketing strategies and the background of faculties.

Conjunctive Adverbs

Conjunctive Adverbs Conjunctive Adverbs Conjunctive Adverbs By Maeve Maddox Conjunctions are words that link words, phrases, and clauses and provide a smooth transition between ideas. Adverbs modify verbs, adjectives, and other adverbs. Some adverbs can also join or show connections between ideas. When they do this, they are called conjunctive adverbs. Conjunctive adverbs show comparison, contrast, sequence, cause-effect, or other relationships between ideas. The most common conjunctive adverbs are: accordingly also besides consequently conversely finally furthermore hence however indeed instead likewise meanwhile moreover nevertheless next nonetheless otherwise similarly still subsequently then therefore thus Conjunctive adverbs function in three ways. 1. They indicate a connection between two independent clauses in one sentence: The primary meaning of the term  Ã¡ ¸ ¥eá ¸ ¥Ã‚  was million or millions; subsequently, a personification of á ¸ ¤eá ¸ ¥ was adopted as the Egyptian god of infinity. In this explanation of why a particular word was personified the way it was, subsequently joins the ideas and conveys sequence at the same time. The word heh means millions; it follows that the personification derived from heh would be a god of infinity. 2. They link ideas in two or more sentences. Democracy has empowered thousands upon thousands of the â€Å"selfish, ignorant, timid, stubborn, or foolish,† who come from a mix of different nationalities. All hope is not lost, however, since there are â€Å"hundreds who are wise.†    In this quotation from a speech by Woodrow Wilson, the however connects and contrasts â€Å"thousands of foolish citizens† in the first sentence with â€Å"hundreds who are wise† in the second sentence. 3. They show relationships between ideas within an independent clause. We are determined to do whatever must be done in the interest of this country and, indeed, in the interest of all to protect the dollar as a convertible currency at its current fixed rate. In this quotation from a speech by John F. Kennedy, indeed connects ideas within the sentence: the idea of doing something on a national level and on an international level as well. Punctuation note: A conjunctive adverb within a sentence is set off by commas. A conjunctive adverb that begins or ends a sentence is set off by one comma: Therefore, let us reconsider this legislation that marginalizes a large proportion of employees. You were late for the fifth time today; you are dismissed, therefore. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar 101 category, check our popular posts, or choose a related post below:20 Great Opening Lines to Inspire the Start of Your StoryTry to vs. Try andGrammar Review #1: Particles and Phrasal Verbs

Walls Origin Essays

Walls Origin Essays Walls Origin Essay Walls Origin Essay Contents Situational analysis8 Industry name:8 Company name:8 Product name:8 Mission Statement8 Making you Happy8 Walls History9 GROWTH RATE10 PRODUCT LINE10 oPackaging11 TARGET MARKET12 Current Marketing Mix12 oProduct:SS12 Flavors:12 oPrice:12 oPlace:13 oPromotions:13 Target audience13 Target Market:13 Product Review14 Product name:14 Walls Fruttare Ice Cream14 Price of Product:14 Ingredients:14 ICE CREAM MANUFACTURE15 SWOT ANALYSIS OF WALLS FRUTTARE ICE CREAM16 oSTRENGTHS16 oWEAKNESSES16 oOPPERTUNITIES16 oTHREATS17 COMPETITORS REVIEW17 OMORE17 oHico:18 POSITIONING THE PRODUCT18 COMPETITIVE ADVANTAGE18 Market Segmentation19 Walls Fruttare have divided market into these segments19 Demographically Segmentation20 GEOGRAPHIC SEGMENTATION20 Behavioral Segmentation21 Benefits:Quality, taste21 Buying behavior21 CONSUMER INVOLVEMENT21 Potential target audiences and user profile22 Students:22 Kids and teenagers:22 Consumer decision Process22 Problem reorganization:22 Informative search:23 I nternal search:23 External Search:23 Evaluation of alternatives:23 oEvoked set approach24 Multi-attributes approach:24 FCB (Foote, Cone, Belding) Model25 Marketing and advertising plan26 oMarketing objective:26 Pricing strategies:26 Promotional strategies:26 Distribution strategies:26 Walls Fruttare Distribution Channel27 Target audience27 oTarget Market:27 oDemographics:27 oPsychographic:28 oPositioning strategy:28 Communication objective28 DAGMAR model:28 Integrated Marketing communication Mix29 oMarketing Mix29 Awareness29 Interest29 Desire29 Action29 Communication mix30 oMarketing Mix30 oSTRENGTHS30 oWEAKNESSES30 Source, message , Medium31 oSource31 oMessage31 oMedium31 s Estimated Budget32 We decide to Estimated our budget as follows32 oBudget for T. V Add32 oBudget for bill boards and panels32 oEstimated Cost of Billboards33 oStreamers cost: PKRS. 70. 75,512divide into 3 cities33 oPrint media: cost PKR 54,75,99934 Summary of Total Budget Allocation35 Promotional campaign guidelines35 oCreative objective35 oCreative strategy35 oElectronic Media36 oSlogan of walls Fruttare36 oAdvertisement Appeal36 Media plan of â€Å"FRUTTARE†37 oMedia objectives37 Reach Frequency of exposure desired, and Impact37 Make Media Plans for Electronic, Outdoors and Print38 Message Continuity38 oGeographic scope of our promotions38 oMedia Strategy38 Summary39 WALLS FRUTTARE ICE CREAM ? Situational analysis Industry name: Food industry Company name: Walls ice cream Product name: Walls fruttare ice cream Mission Statement â€Å"Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Making you Happy Few foods are guaranteed to put a smile on peoples faces like ice cream. But while ice cream should always be fun, weve an ever-growing range of lower fat, lower sugar products. Heart brand now provides lighter versions for those watching the calories and smaller sizes for smaller appetites, as well old favorites – theres something for everyone Some ice creams are best as an occasional indulgence, but others can b e a regular treat, and eaten sensibly, ice cream can be part of a healthy balanced diet. Heart brand is developing products that are lower in fat, sugar-free, lactose-free, as well as low-crab options and those with more nutritional goodies like calcium and fruit. For example: * Two scoops of Cornetto (a 100ml serving) have only 79 calories and 2. 4g fat. * Magnum Light (170 calories/10g fat) has 30% fewer calories and 33% less fat than Magnum Classic. Walls History Walls is the brand name of Unilevers Heart brand ice cream business, used originally in the United Kingdom and also currently (2006) in Hong Kong, China, India, Indonesia, Jordan, Lebanon, Malaysia, Maldives, Pakistan, Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates and Vietnam. Walls (Ice Cream) Ltd is the name of the company that for many years, as an independent and then as a Unilever subsidiary, made and marketed the Walls brand of ice cream in the UK. Originally an independent British meat producer, Thomas Wall and Son Ltd reputedly considered manufacturing ice cream in 1913 to fill in the seasonal downturn in sales of meat pies and sausages in the summer months, but the advent of the First World War prevented this. Walls was acquired by MacFisheries in 1920 and then (1922) by Lever Brothers Ltd (together with Margarine Union, the founder company of Unilever). Ice cream production commenced in 1922 at a factory in Acton, London. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd, selling off the meat company in 1994. In 1959, Walls doubled capacity by opening a purpose built ice cream factory at Gloucester, England. Unilever continues to use the brand for ice cream in the UK Whilst remaining (2006) the market leader in the UK in impulse hand held products such as Cornetto and Magnum, and creative in-home products such as Viennetta, the Walls brand faces severe competition from the major supermarket brands and to a lesser extent from Nestle’s ice cream and ice lollies (absorbing the Rowntrees and Lyons Maid brands), and Mars, spin-off ice cream products. GROWTH RATE The ice cream industry itself is growing with a reasonable rate, but for WALL’S the growth rate is quite  encouraging. The major reason for prevailing this dream like growth rate is the radical growth seen in Cornetto in recent years. WALL’S growth rate for recent year was 12%. PRODUCT LINE Walls is a consumer product with a very long range of ice cream brands. Which are shown in the annexed table. Products| Flavors| Cornetto| Mango, Classico, Strawberry| Feast| Chocolate, Kulfa| Split| Mango, Strawberry| Solo| Mango, Kola Raspberry| Mini milk| Samar, Kulfa| Paddlepop| Banana, Rainbow, Chocolate-Fudge| Fruiti| -| Topten| -| Star Cup| Vanilla, Mango Slash, Vanilla, Chocolate, Strawberry| Family Pack (1 liter)| Mango, Chocolate| Walls has introduce a lot of brands with different flavors, the customers has so many options to select the brand according to their taste. This creates a good image in the mind of the customer which resulting the customer loyalty about the Product. * Packaging :  Multiple packaging ?Small packs:   Sticks   Cones   Cups Take home packs:   ? liter packs   1 liter packs   Tubs Bulk packs: * 10 liter packs TARGET MARKET It is the process of evaluating each market segments attractiveness and selecting one or more segments to enter. Some time companies are able to target every segment, because they are financially strong and they can arrange a vast product line. Walls have been introduce different verities with different pricing of which some of are has high price that can only attract high income group and walls has also different brands with low price which can be easily purchase by low income groups. Walls is easily available in urban and rural areas all over the country. Walls has been targeted every segment and we can say that walls has a Fragmented market. Current Marketing Mix * Product: WALLS FRUTTARE Flavors: MANGO, STRAWBERRY, GRAPES * Price: PKR 30 * Place: Everywhere in Pakistan. * Promotions: * Sales promotion: free sampling * Advertising: TVC, Billboards, Print media Target audience Primary target audience: Target Market: * Generation X (8_15) :STICK LOLLY * Generation Y (1824 yrs): STICK LOLLY * Student,Professional Secondary target market: * Children and teenagers Product Review Product name: Walls Fruttare Ice Cream It is just a lolly. which has 70% or maybe 75% fruit in it which means more flavour and less sugar. I like an ad of Fruttare but , myself and my entire family are huge fans. Available in three flavours; mango, strawberry and grapes,. The advertising, also, has been spot on. The roads are covered with Fruttare with lollies appearing on the ground, on billboards or pole banners and on TV. Hubby dear and myself came across a BTL activity at the Forum mall today which was both fun and rewarding. While I lost the game, hubby dear won the jackpot and was the proud owner of two Fruttare! Even though we hated Walls Badami (a kulfi icecream which you should never try), Fruttare has won us completely. Ice cream is a very feel good product. , you transports you to the past, to your childhood, a carefree and happy time. So go out there and make the child inside you happy with not one, not two but three amazing  lollies! Price of Product: The price of walls fruttare is rs. 30. Ingredients: Ice confection containing pulp, sugar, natural colour, stabilizers, citric acid, and natural flavour ICE CREAM MANUFACTURE The basic steps in the manufacturing of ice cream are generally as follows: * Blending of the mix ingredients * Pasteurization * Homogenization * Aging the mix * Freezing * Packaging * Hardening SWOT ANALYSIS OF WALLS FRUTTARE ICE CREAM SWOT analysis a method that help to identify the product or company Strength, Weakness, Opportunities, and Threads. SWOT ANALYSIS * STRENGTHS * Innovation. * Strong brand name. * Certified under the health certification. * An attractive packaging. * Exists from a long time ago. * Low competition * Captures a lot of market with other products under this brand name. WEAKNESSES * No past experience in this product. * High investment required. * OPPERTUNITIES * Further innovation in the product. * Gap in Mkt. for diet ice cream, which Walls can cover because they are more, establish than others. * Walls proves itself to be quality oriented product and maintain good taste and standard, than it would be able to create a strong position in all (Pakistan) for a long period of time. * THREATS * Hico and Gourmet AND Omore is also new comer, but rapidly increase in their Market share is a big threat for Walls. * Any new entrants. Competitors have more loyal customers COMPETITORS REVIEW * Omore * Hico * Gourmet * OMORE OMORE Ice Cream  is a famous  ice cream  brand in Pakistan. It is manufactured by Engro Foods Limited. As a brief introduction, Engro Foods Limited is a multipurpose manufacturing company. It was established in 2004 and is mainly involved in the manufacturing and marketing of various industrial and consumer products including dairy products, fruit juices, ice cream, industry, chemicals and rice/agriculture produce. Omore is manufactured by Engro Foods Limited which is a subsidiary of Engro Corporation Limited. Engro Corporations portfolio consists of seven businesses which include chemical fertilizers, PVC resin, a bulk liquid chemical terminal, industrial automation, foods, power generation and commodity trade. The brand OMORE has been well established since 2009. OMORE has a fully automatic ice cream manufacturing facility, and has a production capacity capable of producing more than 4. 5 million liters of dairy ice cream a year. It is marketed in major cities of  Punjab. OMORE Ice Cream has initially introduced to limited cities across Pakistan such as Karachi, Islamabad, Multan, Lahore, Sahiwal. Today, the OMORE brand is considered to be the favorite in its hometown  Lahore. OMORE Ice Cream produces a variety of flavors, including chocolate, vanilla, mango, strawberry, orange, kulfi, caramel as well as many more. OMORE Ice Cream is one of the few brands in Pakistan to manufacture pure dairy ice cream. After almost 2 years of its launch, Karachi has finally tasted omore. Shop fascias, round shaped small boards, mobile ice-cream trolleys are very much apparent around the city. * Hico: Hico is one of the oldest selling brands in Pakistan, dealing in pure dairy ice creams. Popular flavors are praline, mango, mixed fruit ice cream, and kulfa. Hico is considered as are actual competitor as they are dealing in the same product line which is dairy ice cream but still e has a competitive edge that we’ll be producing fresh fruits Ice cream with fruit chunks. POSITIONING THE PRODUCT After realizing the need, potential in market and rapidly increasing growth and market share of the product. The company launches a WALL FRUTTARE ice cream and expands its product line. Company tries to position it as an economical, qualities, and variety of features. Which can be easily sell at any times anywhere in the country. Company existing position in the market also helps to position it successfully in Pakistan economy. COMPETITIVE ADVANTAGE * it is innovative product of walls . * it is available in different flaour. * Low fat with less surgar. * Fruits used in 70%and 75% * Best quality and pure taste avail uin markets. * Minimum prices with loyal customers. * Attractive packageing * It good brand image. * Durability long time. and remain good taste. And quality. Market Segmentation A market segment consists of a large identifiable group with a market. Buyers are differ in their wants, purchasing powers, geographical location, buying attitude and buying habits Walls FRUTTARE have segmented market according to consumer characteristics and consumer response. Walls Fruttare take advantage for both these strategies. In identical consumer characteristics those whose geographical, demographic and psyhographic characteristics are common and from an other those customer who give much attention to benefits, occasions and brand. Walls Fruttare have divided market into these segments 1. Demographic segmentation. 2. Geographically segmentation. 3. Psychographic segmentation. 4. Behavior to word Product. The walls Fruttare segmented the entire market into such segments, which are differentiable through: Demographically Segmentation Age: Teenage, 20to40 years. Family Size: 4 to 5 members. Gender: Both male and female. Income: RS 15,000 to RS 35,000. Occupation: Professional, Technical and Students, businessman Social Class: Middle Class. Walls Fruttare introduce the brands for the younger as well FRUTTARE as the childrens. Walls FRUTTARE targeted both high as well as low-income gourds. In simple word we can say that walls introduce of all income and all age groups. GEOGRAPHIC SEGMENTATION Region South Asian Region Pakistan, . Density Urban, rulers Climate Both Northern Southern region of Pakistan. This is segmenting the market on basis of location the factors contributes in it is mainly, the number of population of that area and the living standard of that particular location. The walls has been targeted both urban as well as rural areas. Behavioral Segmentation Occasions:For regular occasion. Benefits:Quality, taste Buying behavior Buying Behavior is the decision processes and acts of people involved in buying and using products. CONSUMER INVOLVEMENT Involving customers in product consumption and making marketing strategy can result in more chance of success and improvement of product, while at the same time strengthening relationships and creating mutual benefits. all the 4 P’s and other stimuli like social and economical are well consider to get response as a product and brand choice and to compel consumer to purchase our product This will lead us to follow these steps. Asking customers before launching our product * Setting up a user Group * Asking customers to evaluate new products * Issuing new product announcements * Understanding our customers * Assess the value of our Product * Analyze customer’s reaction Potential target audiences and user profile Students: In young age, mostly students and children are like the different flavor of ice cream. specia lly,in summer season every one like the ice cream. and every one easily purchase the ice cream. WALLS FRUTTARE is anew launch of walls company. mostlly students prefers the taste and quality product of walls. Kids and teenagers: All age groups prefer ice cream quality and taste. Due to the WALLS FRUTTARE quality and taste and with natural flavors kids and teenagers Prefers more our products. It is not just a lolly. Which has 70% or maybe 75% fruit in it which means more flavour and less sugar. familes and kids are huge fans of WALLS FRUTTARE ice cream. Consumer decision Process * Problem Reorganization * Information search * Evaluation of Alternatives * Purchase Decision * Post purchase evaluation Problem reorganization: The first step starts of consumers buying decision process. Which occurs when the consumer search out a need or want. How consumer notices a need or wants for a product which makes him/her? When consumer want to get some things different , then a need gets created to overcome its thrist and fulfill his desire.. Informative search: Every potential Consumer accumulate a search or gets information that might satisfy or meet the need and wants.. every consumer which starts with respect of specific product. he conducts an internal search. This includes memories of past experiences as well as the examination of other brands. Internal search: If a brand has obtained a high level of brand equity,the brand is creating agood image in the consumer min and Internal research creates a good image to purchase. Internally the consumer perceives different product by their loyalty or affiliation. External Search: The consumer mostly spend time in market search. they are three factor Ability, motivation, cost and benefits. WALLS FRUTTARE is introduced by WALLS which is well known brand of UNILEVER in all over the world. It creates a good image of WALLS FRUTTARE. FRUTTARE is advertising very well which create the awareness in consumer mind. Evaluation of alternatives: Three models can be utilized to portray the nature of the evaluation process. * The evoked set approach. * The multiattribute approach. * Affect referral. * Evoked set approach * Inept set: The inept set consist of the brands that are part of person create a good image that are not considered because they elicit it negative feeling. WALLS FRUTTARE is newly launched and creating a positive image. * Inert set: The inert set holds the brand that the consumer is aware of but the individual has neither negative nor positive feeling about the product. The lack of knowledge of the product usually eliminates it. WALLS FRUTTARE is becoming a loveable product among its target audience. * Multi-attributes approach: Another model of methods consumers use to evaluate purchasing alternatives is the multi-attributable approach. It is very useful method to create awareness about the product. FCB (Foote, Cone, Belding) Model High involvement and Feeling Quardant(Affective) -FeelLearnDo Walls Fruttare lies in the second quadrant of FCB model due to effectiveness of its quality and taste. This product decision has high involvement but requires less specific information. Therefore an attitude or feeling towards the product buying decision process is more important. Marketing and advertising plan * Marketing objective: 1)To achieve maximum market share 2), increase sale 3) create awareness among people. 4)Customer satisfaction. 5) Continue product modification and improvement effort to increase customer benefit and reduce cost * Pricing strategies: The prices strategy of â€Å"WALLS FRUTTARE†:ICE LOLLY available in makets at PKR :30, , which is most suitable for the middle and elite class, this pricing strategy, is very prominent against Other ice cream competitors in Pakistan, WALLS FRUTTARE offer different flavours in markets. * Promotional strategies: WALLS FRUTTARE promotional activities includes print media promotion, electronic media promotion, outdoor media activities which includes billboards, communication mix includes, direct marketing, personal relation, advertising, internet marketing. * Distribution strategies: We are offering WALLS FRUTTARE is easily available through different distridubution channels. Walls Fruttare Distribution Channel Producer warehouse Retailer consumer Walls select this channel because its target market is urban as well as rural area and it is not possible for the Walls to place its product to all the segments directly or with short channel. Target audience Primary target audience: * Target Market: * Generation X (8_15) :STICK LOLLY * Generation Y (1824 yrs): STICK LOLLY * Student,Professional Secondary target market: * Children and teenagers Demographics: Gender: Male and female Age: generationX generation Y Income: RS 30000 (monthly income) * Psychographic: Buying behavior: it is an important step before buying the produet. People of Pakistan try different products which differ from other products. Awareness and trail is the key factor and first step which helps buy people according to necessity. Decision making: We live in male dominant society where males are ont o making decisions and spend according to their earnings. WALLS FRUTTARE starting price is 30 rupees so making decision is not a big deal for a common person. * Positioning strategy: The plan suggested would project as a high quality brand. Considering OMORE ICE CREAM consumer leaving the market and the consumers are running out of alternatives, now would be the best time for WALLS FRUTTARE to take advantage of the market. Consumer Behavior analysis and purchase patterns suggest that the perception of the brand is important. The plan would try to improve that. Communication objective DAGMAR model: Defining advertising goals for measured results is the full form of DAGMAR. The DAGMAR model was built around four stages of communication results, Awareness, interest, desire, Action. Walls fruttare communication strategy fulfill AIDA requirement and thus it lies in AIDA also lies in FCB model. Integrated Marketing communication Mix * Marketing Mix Product: Walls Fruttare Three flavors: Strawberry, Mango, Grapes Price: Fruttare ice Lolly Rs:30 WALL’S is creating awareness about its new products such as Walls Fruttare for this purpose it is using huge signboards on the major square of the cities and more importantly both the print and electronic media for advertisement and for that it is following AIDA model. Awareness The WALL’S uses print and electronic media plus the sign boards initially just to create awareness and knowledge about its new product as these days it is giving A lot of adds of both of its newly launched products FRUTTARE. * Interest As the public gets awareness of the produces of WALL’S the next step is to create interest among the target buyers about the product which is again done through advertisement. * Desire The WALLâ₠¬â„¢S create curiosity among the customers and transform that curiosity into the desire of the product. * Action Finally to make the customer purchase the product this is the final thing to be done in model. Communication mix * Marketing Mix Product: WALLS FRUTTARE flavors: MANGO,STRAWBERRY,GRAPES Price: PKR 30 Place: Everywhere in Pakistan. Promotions: Sales promotion: free sampling Advertising: TVC, Billboards, Print media * STRENGTHS * Innovation. * Strong brand name. * Certified under the health certification. * An attractive packaging * Low competition * Captures a lot of market with other products under this brand name. * WEAKNESSES * No past experience in this product. Less awareness Source, message , Medium * Source Twenty percent of the giant company uses CELEBRITY ENDORSEMENT. The source of advertisement will be just a TYPICAL PERSON. WALLS FRUTTARE strategy is to pull common people through PUSH typical people. * Message . It is just a lolly. which has 70% or maybe 75% fruit in it which means more flavour and less sugar. I like an ad of Fruttare but , myself and my entire family are h uge fans. Available in three flavours; mango, strawberry and grapes,. * Medium Walls fruttare is using electronic, print media as a source of medium. Majorly walls fruttare is using Electronic media so as for the rapid awareness of the product as it is highly effective source of medium. Initially apart from ads shown on the major TV channels, Sting is using free sampling campaigns as the most suitable and effective source. The messages conveyed by different communication vehicle: * TVC: It creates unlimited energy and makes the impossible, Possible. * Billboard: Product will be focused and the supernatural things occurring will be highlighted. * Print media: The message in billboard will be displayed in print media as well. s Estimated Budget PKR19, 200,000 for T. V adds. (19. 20 million) PKR 20,53,3000 bill boards and posters. PKR 54,75,999 for print Advertisement: magazines, newspapers and broachers. Total Budget:45,20,8999 We decide to Estimated our budget as follows * Budget for T. V Add For T. V add PKR 2,000 per second for prime time at slot available air time, for 30-40 sec: one T. V add costs PKR 80000 for once and for 4 T. V channels 80000x 4=320000 once on 4 channels. We decided to make our T. V add on-air 2 times in a day on 4 channels which costs: 320000 x 2 = PKR 640000 per day cost of 4 channels airtime. For 30 days campaign 64000030: 19,200,000 PKR for 30 days. * Budget for bill boards and panels PKR 20,53,3000for Spectacular/bill boards (60 x 20, 1200 sq feet): 18Targeted Regions: Lahore A: D. H. A, Airport, Fortress stadium, jail road. Lahore B: Thokar Niaz Baig (Near Uni. Of Lahore), johar town (Shukat Khanum), model town (Link road), Iqbal town (Wahdat road). Lahore C: Chuburji (Round about) , Karachi A: Saddar road, Clifton. Karachi B: Gulshan, Defence Road, Airport road. Islamabad: Blue area, Air port road, Muree road, Parliament house road. Total 18 Sites in 3 cities: Estimated Cost of Billboards Contents| Budget(PKRS)| Skin printing cost (21,5 0018 sites)| 38,7000| Vendor charges (23,200018)| 41,76,000| Taxes 16%, GST 1% (10,88018)| 195,840| Total cost| 47,58,840| * Streamers cost: PKRS. 70. 75,512divide into 3 cities Regions: Lahore A, Lahore B, Lahore C: 23,58,504(main boulevard, canal road, motorway interchange, mall road) Karachi A and Karachi B: 23,58,504(Gulastan. e. j ohar, gulshan, defense road, airport road, Clifton) Islamabad: 23,58,504(Islamabad interchange, Supreme Court road, aabpara road, muree road) Summary of streamers cost: Regions| Budget| Lahore (A)| 23,58,504| Lahore (B)| | Lahore (C)| | Karachi (A)| 23,58,504| Karachi (B)| | Islamabad Total| 23,585,04 70,75,512| * Print media: cost PKR 54,75,999 Magazines, newspapers and broachers are tools used in print media, we split cost into 3 classifications: Summary of Print media: ITEM| Budgets| Magazines| 18,25,333| Broachers| 18,25,333| Newspapers| 18,25,333| Total| 54,75,999| For print media we cover these news papers and magazines: The news, Dawn, Jang and nawa-e-waqt, Akhbar-e-Jahan. Summary of Total Budget Allocation Contents| Budget(PKRS)| Television add| 19,200,000| Spectaculars/billboards/posters| 20,53,3000| Print media| 5475999| Total Cost 45208999 (45. 20)million| | | | Promotional campaign guidelines * Creative objective The strategy adopted by walls for their new product fruttare is to create awareness about fruttare with particular brand image. So as to emplace the fruttare in customer’s mind. They are strongly focusing on advertisements. To create a new trend of using a new ice lolly in less price. And also provide the quality information about the walls fruttare ice cream and also increase the customer traffic through advertising. * Creative strategy The task which has been assigned to us is exclusively for the new product which is newly launched. So fruttare is a new born product which is for kids and teen agers. The working includes TVC, and print media. * Electronic Media In TVC ad we are giving a theme which is deliberately try to show the fresh fruits that are the one of the ingredients of fruttare coming out from fresh fruits. And it contains the taste of fresh fruits of summer and it contains 70 % real taste of fresh fruits. It is free from artificial flavors of fruits because our target market is kids and teen- agers. it is launched in three flavors mango, strawberry and grapes. Because these are the favorite fruits of children in summer and they feels fresh and fulfill their needs and wants and make the happy and enjoy. The features and benefits of eating fruttare are unlimited and the consumer would fantasize its uses. * A consumer gains 60 % kcal/ product. Free from sodium , fats, and cholesterols. * Slogan of walls Fruttare The Slogan of walls fruttare is †. MAKING YOU HAPPY† Objective: To achieve the market share and customer satisfaction through awareness. Method: Through Tvc and billboards, newspaper and magazines create awareness and remind the brand image in the minds of customers. * Advertisement Appeal The execution style adopted by fruttare is EMOTIONAL at the beginning and RATION AL at the end. The ad includes the Pricing, brand image, availability. Media plan of â€Å"FRUTTARE† * Media objectives Our brand â€Å"fruttare† offers quality and taste to consumers, but to attract more customers through advertisement plan, and focus on our main brand image. we interact with the ad agency to develop art works on our creative brief. Our campaign is for 30 days all over the Pakistan in which we cover electronic media, Outdoor activities and Print media are included. Creative brief and SCRIPT of T. V Add: In TVC ad we are giving a theme which is deliberately try to show the fresh fruits that are the one of the ingredients of fruttare coming out from fresh fruits. And it contains the taste of fresh fruits of summer and it contains 70 % real taste of fresh fruits. It is free from artificial flavors of fruits because our target market is kids and teen- agers. it is launched in three flavors mango, strawberry and grapes. Because these are the favorite fruits of children in summer and they feels fresh and fulfill their needs and wants and make the happy and enjoy. The features and benefits of eating fruttare are unlimited and the consumer would fantasize its uses. * A consumer gains 60 % kcal/ product. * Free from sodium, fats, and cholesterols. Reach Frequency of exposure desired, and Impact We plan to distribute our product at out door locations where the reach and frequency will be easy and in reach of every people which makes people to buy our product. Make Media Plans for Electronic, Outdoors and Print We will lunched this advertising campaign for 30 days: billboards and posters on DHA area Lahore, we prefer the billboard on Allama Iqbal Airport road, on the bridge to Allama Iqbal Airport, farozpur road, main boulevard road, cover under passes with bridge panels (Doctor hospital, campus bridge, Dharmpura underpasses),. nd outside college and universities and restaurants and general stores. For print media we cover these news papers and magazines. For Electronic media we pay for air time ad from Geo T. V , PTV,EXPRESS HUM TV, Other local cable channels in Lahore. Gross Rating Points(GRP): The formula being used by GRP is CPM = (Cost of Media/Total Audience) x1000 Message Continuity We will use continuity of message thro ugh advertisement compaign so that people ca n reminds our product again. * Geographic scope of our promotions Through TVC ad very cover all regions of Pakistan so that people can prefer our product on others. * Media Strategy It has been discussed previously in phase 1. Summary It is just a lolly. which has 70% or maybe 75% fruit in it which means more flavour and less sugar. I like an ad of Fruttare but , myself and my entire family are huge fans. Available in three flavours; mango, strawberry and grapes,. The advertising, also, has been spot on. The roads are covered with Fruttare with lollies appearing on the ground, on billboards or pole banners and on TV. Hubby dear and myself came across a BTL activity at the Forum mall today which was both fun and rewarding. While I lost the game, hubby dear won the jackpot and was the proud owner of two Fruttare! Even though we hated Walls Badami (a kulfi icecream which you should never try), Fruttare has won us completely. Ice cream is a very feel good product. , We have chosen newly launched product of walls company â€Å"WALLS FRUTTARE â€Å"for advertising and promotional campaign. After seeing competitive analysis we will design logo and slogan of our product. Our vision and mission shows the information and objectives of our product. The whole idea revolves around the advertising campaign of the brand. . We further categorize Lahore into A, B, C, and Karachi into A and B and Islamabad. According to this we divided budget into different sections according to their importance. The T. V add is the main medium for our Campaign which will on air on 4 different T. V channels which increases the reach and frequency among people, this campaign will run for 30 days. Other mediums like billboards, hoardings allow people to watch add while driving, walking on the road, print media with different magazines; news papers and broachers increase the promotional activity regarding our brand. The budget of forty five million very adequate to use on those mediums, our brand of â€Å"WALLS FRUTTARE† made for getting attraction of people, we make our art work just according to the product, when people see our advertisement, they feel of happiness thirst and cool will increase and result in people willing to get â€Å"WALLS FRUTTARE†

Every AP World History Practice Test Available

Every AP World History Practice Test Available SAT / ACT Prep Online Guides and Tips Need some free resources to help you prepare for the AP World History exam? This complete collection of AP World History practice testshas links to free multiple-choice questions designed for the complete AP World History curriculum, as well as real AP free-response questions and a full-lengthpractice test. Read on to learn how to use these resources and to get links to hundreds of AP World History practice questions. Important Note on the Recent AP World History Revision Unfortunatelyfor the state of AP World History practice exam resources,the AP World History Test was just revised for 2016-2017(and underwent some minor changes during the 2017-2018 school year.)This means that there are very few resources available- official or unofficial- that are up-to-date andreflect the recent changes tothe test. This primarily affects the practice resources available for the free-response section, which has been substantially revised. Previously, the free-response section had three essay questions: a document-based question, a "continuity and change over time," essay, and a "comparative essay." Now there are only two essay questions: the DBQ, which has a new, substantially revised rubric, and the Long Essay Question (LEQ). For the LEQ you will be presented with two question optionsand write about one. With these changes, the free-response section now mirrors those of AP US History and AP European History, which were also recently revised. We've flagged everything you need to know about using practice resources in light of the revisions to the test in this article. How to Use These Resources On the most basic level, you'll use these resources to get familiar with the format and feel of the AP test and to make sure you know the content necessary to succeed on the test. It's important to note, however, that there aretwo main categories of practice resources available: official College Board practice resources and unofficial resources. Official College Board resources are the most similar to the actual AP test.(Which makes sense, because they are the ones who write the test!) You'll use these to make sure you're comfortable with the test format and question style. Unofficial resources, however, are much more plentiful.The multiple-choice questions we link to come from two main places- textbook websites and study websites. While these resources are high quality, they won’t be exactly like the AP test. Some questions are easier; some are much harder. Some sections have true/false questions mixed in with multiple-choice while the AP test has only multiple-choice questions. Unofficial resources can be very helpful for studying, particularly for learning content, butofficial resources will give you the most accurate feel for what the AP test will actually be like. Next we'll go over official, College-Board created resources and how to use them best. Then we'll present the unofficial resources out there. Official Resources There are two kinds of official College Board resources: sample multiple-choice questions, and free response questions (both current and in the old format). There isno official released practice test for AP World History.However, you could cobble one together by supplementing the practice questions from the current AP Course and Exam Descriptionwith additional multiple-choice questions from the 20 AP Course and Exam Description (you'll need to use 26 of 30 to make it to the requisite 55).If you decide to do that to get the full exam experience, follow the section timing as laid out here(105 minutes for section I, and 90 minutes for section II). Otherwise, here are your options: Official Multiple-Choice and Short Answer Questions There are two places to get official multiple-choice questions: The new AP Course and Exam Description (29 multiple-choice questions, 4 short answer) The 20 AP Course and Exam Description (30 multiple-choice questions, 4 short answer) You can use these to get a feel for the multiple choice and short answer portions of the test, or you can Macguyver a practice test as suggested above. If you do go with the practice test option, wait until at least March so that you know enough material to avoid being totally frustrated by the amount of material you don't know. Official Free-Response Questions The new AP Course and Exam Description has an up-to-date practice DBQ and practice Long Essay. Even if you don't do a makeshift practice test with new and old course descriptions as suggested above, I strongly advise that youtake a timed essay sectionusing these questions by the beginning of April at the latest. This will give you enough time to see if you are really missing any essential skill areas you need to patch up before exam day. Otherwise, there are tons and tons of old free-response questions available at the College Board website. However,they are all in the old format.This means that the only questions that will really be useful to you are the old DBQs- the new LEQ is too different from the other old essays for those to be very helpful. If you do use old DBQs, be sure to write your essay with the new rubric in mindas the requirements for a top score have changed. A major change, for example, is that you are no longer required to make document "groups." I advise also using the new rubric to grade your own essays as best you can- or, even better, get someone else to grade them! While official resources are essential for getting a feel for the experience of taking the test, there aren't that many- so you'll need to supplement your studying with unofficial resources. Unofficial Resources The unofficial resourceswe found are from two broad categories: study websites and textbook websites. Many of the quizzes from study websites are organized by AP theme and time period and contain mixed geographic areas, so these would be good unit review resources throughout the year and will also be helpful as you ramp up your studying for the exam in the spring. Most of the quizzes from textbooks are organized by time period, so they can be used to check your mastery of certain historical eras (broken down by geographical area) as you learn about them in class. But don’t, for example, take every single test on ancient Greece when you first learn about it in August or September – save some for when you study in March and April so you can review (we have tendifferent quiz sources so you should have more than enough to practice with!). For all multiple-choice questions, remember to practice process of elimination (eliminating answers you know are definitely wrong). Especially if you use the textbook websites, the questions could have a high level of specificity, and you’ll have to break them down by eliminating wrong answers.This is a key skill to build for the actual AP exam since the test questions will be slightly different than your teacher’s tests and your textbook’s quizzes, soyou’ll need to be prepared to break them down using your existing knowledge base. Often the wrong way is much easier to spot than the right way. Quizzes from Study Websites Without further ado, here are the links to the various free study resources for AP World History. First up: quizzes from study websites! Soft Schools These quizzes are super handy because they are focused by AP theme and time period (e.g. â€Å"Technological and Environmental Transformations, to 600 BCE†), and aren’t limited to one geographic area. This is a great resource for preparing for the AP multiple-choice section, which will jump between geographic areas and time periods. Albert.io Like Soft Schools, Albert.io is a collection of quizzes by AP theme and time period. It also rates questions as â€Å"easy,† â€Å"moderate,† and â€Å"difficult,† to give you a sense of how deeply you understand the World History curriculum (if you’re getting a lot of the â€Å"difficults† correct, you’re definitely paying attention!). Global Studies Review Page This has detailed multiple-choice quizzes organized by geographic area. Since this is not designed with the AP World History test in mind, this should be used as a resource to build your overall knowledge of specific regions (which will be necessary to do well on AP World History multiple-choice). I especially recommend checking this page out if there is a specific geographic area or time period you’re struggling with. My Max Score Practice Test Here's a full, unofficial practice test in the old format. Not much help for the free-response section, but a great multiple-choice question resource. The answer key even has explanations! Textbook Chapter Quizzes Before we get into the links to textbook quizzes, a quick word of advice: if your class’s textbook is not on here, your book might have online quizzes behind a paywall, so definitely check that possibility out! But if your textbook is here and your teacher uses these textbook quizzes for class, use the other websites so you don’t step on his or hertoes. (You wouldn’t want to be accused of cheating, even if the quizzes are readily available online.) For all of these links, navigate to the chapter of the textbook with the content you want to study (whether that’s Ancient China or the Cold War). For some of the websites this is pretty straightforward, for others, it's a bit more complicated. For example, this is how to find the quizzes from Voyages in World History: This is where you'll land after clicking on the link. In the drop-down menu, choose the chapter you want to focus on. In this particular menu, the chapters are just labeled by number and not title, so you need to click on them to see their content. For example, when I click on "Chapter 7" I see the focus of the chapter is the Roman Empire and rise of Christianity. Click on "ACE the Test" in the blue side-bar to get to the chapter quiz. Now just click on "ACE Practice Tests" to launch the quiz. The quiz will open in a new window (so you may need to disable your pop-up blocker if you have one!). Answer away! The six textbooks listed below each contain between 25 and 30 chapters with very detailed multiple-choice quizzes, so there is tons of study material here. Again, these quizzes will be your go-to study resource as you cover different subjects in classand can also be used for more fine-tuned studying in the spring. The Earth and Its Peoples Traditions and Encounters Voyages in World History Societies, Networks, and Transitions A History of World Societies Patterns of World History Key Takeaways Because AP World History was just revised, there aren't that many up-to-date resources available. This primarily affects the practice questions available for the free-response section, since that's changed the most. There are both official College Board resources available to help you become familiar with the test format and feel, and unofficial resources to help you learn test content. You'll need to use a mix of both to succeed on the exam! But save most of the official resources for sometime in March or April when you know most of the material so you don't waste your limited official resources! What’s Next? Want to learn more about studying for AP World History? We have a detailed guide right here to plan out your studying over the whole school year. AP World History is pretty challenging, but is it the hardest AP class you can take? Get our lists of the hardest and easiest AP classes to see where it stacks up. Will you be taking the SAT or ACT soon? Not sure when to take the test? Learn the optimal time to take the SAT/ACT. Need to study fast? Learn how to cram for the SAT/ACT in just 10 days. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Final report Essay Example | Topics and Well Written Essays - 500 words

Final report - Essay Example For Burger King, food and paper for the three years ended June 30, 2004 to 2006 were $391 million, $437 million, and $470 million respectively, constituting 23.26%, 24.43%, and 25.03% of the total operating costs and expenses respectively (Burger King Holdings, Inc. a, 2006). Food and paper are only incurred with each burger sold. For McDonald's, payroll and employee benefits for the three years ended December 31, 2003 to 2005 were $3,411.4 million, $3,726.3 million, and $4,039.2 million respectively, constituting 23.84%, 24.00%, and 24.57% of the total operating costs and expenses respectively (McDonald's Corporation, 2005). For Burger King, payroll and employee benefits for the three years ended June 30, 2004 to 2006 were $382 million, $415 million, and $446 million respectively, constituting 22.72%, 23.20%, and 23.75% of the total operating costs and expenses respectively (Burger King Holdings, Inc. a, 2006). Although payroll and employee benefits for support staff such as finance and human resources are more or less fixed cost, we can reasonably assume that they are only a small proportion of total payroll and employee benefits. Since McDonald's has more than 8,000 restaurants worldwide (McDonald's Corporation, 2005) and Burger King has more than 1,200 restaurants worldwide (Burger King Holdings, Inc.

To what extent have the processes of globalization resulted in a Essay

To what extent have the processes of globalization resulted in a decline in the relative importance of the TRIAD economies - Essay Example This paper looks into the processes of globalization, the triad economies and the extent to which the processes of globalization have resulted in a decline in the relative importance of the TRIAD economies (The triad consists of the European Union, Japan and the United States). Globalization is not new especially so considering the fact that people, for thousands of years, and later, corporations, have been buying from as well as selling to each other at great distances lands, for example, through the renowned Silk Road across Central Asia that in the middle ages connected Europe and China. Similarly, people and corporations for centuries have invested in ventures in other nations. In effect, several of the prevailing features prior to the First World War outbreak in 1914 are analogous to those of the current wave of globalization. However, during the past few decades, there have been developments in policy and technology, which have stimulated increases in cross-border investment, trade as well as migration. The increases are so large that majority of observers believe that the world has gotten into a qualitatively new phase as far as its economic development is concerned. For instance, the world trade volume has risen by 20 times since the year 1950, and foreign investment flows almost doubled from 468 billion dollars in the year 1997 to 827 billion dollars in the year 1999 (Globalization101.org 2). According to Chase-Dunn, the processes of globalization include political, cultural and economic processes. The modern-day transnational corporate networks’ growing stature as well as the growing interconnectedness of services, goods, markets and finances heavily influences these processes. Cvetkovich and his co-authors note that this influence entails the formation of a new global culture, new transnational political organizations and a new world market. This globalization process involves a dialectical relationship between its political, cultural and

The organisational culture and employee behavior Essay

The organisational culture and employee behavior - Essay Example The following qualities will be examined in detail in the essay; All the above character traits can be used by leaders to influence organisational culture and hence employee behaviour. First of all, there will be a need to change corporate communication in order to create an open and transparent organisational culture. This can be achieved through giving clear communication thus eliminating here-say among members of the organisation. This enhances the way employees perceive themselves and will also affect their behaviour (Robbins, 2004) Decision making within any organisation needs to be done in such a way that it enhances independence. Employees need to feel that their respective organisations trust them to the point of allowing them to make decisions within the organisations. Experts have suggested that organisations where there is less bureaucracy in the process of decision making are generally more efficient. The reason why this occurs is that most employees will not waste time trying to maintain protocol. Details of how mangers can achieve this will be examined in the essay. Leaders need to motivate their employees. There are various ways in which this can be achieved; through reward systems, through allowances, flexible working hours and holiday provisions. Employees can also be motivated by possessing greater autonomy in the decision making process. Details of how managers can achieve this will be analysed in the essay. The overall effect of motivation is that it makes workers more energised. This can create a culture of hard work and will be manifested through employee behaviour. These interlink age will be elaborated further in the essay. (Dessler, 2001) The essay will also look at other quality traits that managers can utilise to influence their employees. This can be achieved through justice and honesty when handling employee cases. Leaders also need to employ

EFFECT OF CHIROPRACTIC CARE ON HEART RATE VARIABILITY AND PAIN Article

EFFECT OF CHIROPRACTIC CARE ON HEART RATE VARIABILITY AND PAIN - Article Example This seems to be a study of the neurological system. The study is to look at interventions and their impact in two areas. First there is the cardiovascular system and the other is the sensation and intensity of pain in parts of the body. It will be compared with studies that gave results for the cardio vascular system. These two areas are controlled by two different pathways or mechanisms. The research says it seeks to show that the PNS and the SNS are working in an antagonistic relationship. There is already much established authority that considers them to be working in a complimentary relationship. That first position may be relevant in an allopathic mode. It should have no place in a holistic field like chiropractic. Chiropractic considers all the systems to be part of a whole working together. There is a comparison with other studies with results for HRV. There is an unnecessary complication to consider the pain facto in this study. The exception would be if the pain was considered in a specific area of the body. An example would be chest pain. The chest pain should be of a certain type and duration. The pain analysis should be further broken down between those with known conditions and those in the general population. The procedure for collection is reasonable. The results are problematic. First, the T-test is used when the data follows a normal distribution. There seem to be no normal distribution. 70 percent of the patients were taken from the general population. The other thirty percent were participants with known heart conditions. It would have been better to study known patient cases or a general population group. Second, the ANOVA is used to recognize differences in two variables. There are two different variables and two different types of variables. First there is the variable of the two patient groups. That is the regular patients and the patients with the heart

Public Administration;managing sustainable communities. Midterm exam Essay

Public Administration;managing sustainable communities. Midterm exam - Essay Example This organic kind of development was to accommodate 30,000 citizens within roughly 6,000 acres. A major transport route connected to every division. Stops were situated within the heart of activity, linking each region. Government structures were held within special consideration and they were provided with the locations that seemed or were believed to be the most prominent and easy access. Ebenezer Howard is the founder of Letchworth Garden City and the Garden City movement. In the year 1898, Ebenezer Howard was disgusted at the very distasteful living and functioning conditions within the belatedly 19th Century cities and municipalities. He wrote a manuscript outlining his notions for a totally new system of livelihood. The paperback, Tomorrow, A Peaceful Path to Real Reform, was afterward published again as Garden Cities of Tomorrow in the year 1902. According to McKenzie (1996), Howard envisioned building his Garden City from scratch on an undeveloped six-thousand-acre plot of land. At the center would be a city one thousand acres in area, along with roughly one-and-one-half within diameter. The city is depicted as circular, and crossed from center to circumference by six wide boulevards. At the center would be a five-and-one-half-acre Central Park surrounded by public buildings such as the town hall. Around this park would run a circular Crystal Palace, a glass arcade not unlike the modern shopping mall. Outside this arcade a series of circular streets lined with trees, houses, schools, and gardens would encircle the center. At the edge of the circular city would be the industries, the factories, warehouses, and coal and timber yards, all of which would face outward onto a circular railway encompassing the town and delivering goods to and from the city and its businesses. Outside this perimeter would be a five-thousand-acre belt of agricultural land that would be home to an additional two thousand people engaged in farming. This greenbelt,

Strategic Tourism Planning and Development in London Essay

Strategic Tourism Planning and Development in London - Essay Example The objective is then to proceed to external focus that will solidify the promotion of the London by addressing natural and made-made environmental issues. Therefore, the main observations provide the aim to effectively describing current tourism issues that stalls the sustainability in development. Thus, the designed aspect provides an opportunity to creating a sufficient resolution towards the identified different sustainability protocols for successful private and public sectors endeavors (Dibbs, 2007,pp.107). Current trends in tourism present challenging in the pursuit for sustainability and profitability within the targeted industry. The tourism planning is vital to determining how a particular locale is performing within the private and public sectors aspect but also the environmental concerns. The most damaging issues arises out of balancing out the concerns relates to focuses on operation of tourism enterprises. The consideration in tourism operation management offers a strategy to identify and resolving certain issues that arises in a given season. The effort demonstrates the presentation of resources for maneuvering through the public and private markets. The community attitudinal studies relates to how the particular city challenges to managed resources can reduce significantly interests for tourism planning and development. The designed concept to promote the London as the designation for a tourist private and public sectors objectives will only be successful if stated issues are addressed. Therefore, the awareness level provides an open forum for the concerns of tourism environmental concerns are addressed accordingly to brainstorm suggestions. The tourism planning and development for the promotion of the London is dependable of mastering the economic and employment dependency.

Public Administration;managing sustainable communities. Midterm exam Essay

Public Administration;managing sustainable communities. Midterm exam - Essay Example This organic kind of development was to accommodate 30,000 citizens within roughly 6,000 acres. A major transport route connected to every division. Stops were situated within the heart of activity, linking each region. Government structures were held within special consideration and they were provided with the locations that seemed or were believed to be the most prominent and easy access. Ebenezer Howard is the founder of Letchworth Garden City and the Garden City movement. In the year 1898, Ebenezer Howard was disgusted at the very distasteful living and functioning conditions within the belatedly 19th Century cities and municipalities. He wrote a manuscript outlining his notions for a totally new system of livelihood. The paperback, Tomorrow, A Peaceful Path to Real Reform, was afterward published again as Garden Cities of Tomorrow in the year 1902. According to McKenzie (1996), Howard envisioned building his Garden City from scratch on an undeveloped six-thousand-acre plot of land. At the center would be a city one thousand acres in area, along with roughly one-and-one-half within diameter. The city is depicted as circular, and crossed from center to circumference by six wide boulevards. At the center would be a five-and-one-half-acre Central Park surrounded by public buildings such as the town hall. Around this park would run a circular Crystal Palace, a glass arcade not unlike the modern shopping mall. Outside this arcade a series of circular streets lined with trees, houses, schools, and gardens would encircle the center. At the edge of the circular city would be the industries, the factories, warehouses, and coal and timber yards, all of which would face outward onto a circular railway encompassing the town and delivering goods to and from the city and its businesses. Outside this perimeter would be a five-thousand-acre belt of agricultural land that would be home to an additional two thousand people engaged in farming. This greenbelt,

Traits That a Good Teacher Should Possess Essay Example for Free

Traits That a Good Teacher Should Possess Essay The word good can have quite a few interpretations. For the purpose of this essay, it is assumed that good here means, effective that is, a teacher can impart his knowledge and whatever other value it is his responsibility to spread to his charges. It is also assumed that the teacher under discussion is one who teaches secondary school. First of all, a teacher must know his profession thoroughly. He must know his subject beyond the point he intends to teach. He needs to be an expert. For example, if he is teaching literature, he should know all the plays of Shakespeare or at least most of them, rather than just the play he is teaching. He can then make cross references and answer all the questions that arise in the minds of his students. Knowing his subject is of no use if he does not know how, or not bother to, to teach it most effectively to his students. Though it is true that in a secondary school, student should take the responsibility for their own learning, it would be dull and boring to learn from a teacher who does not present his subject in an interesting manner. It is the teachers duty to promote love of his subject among his students. This he will do first by loving the subject himself. His enthusiasm and love for his subject will catch on with his students and if they learn to love a subject they can learn it better. A bad teacher, usually by his lack of enthusiasm and interest, will cause his subject to be hated. it is fir such reason that a teacher should adopt good teaching methods instead of resorting to easier methods like just reading out of textbook. Every teacher must be genuinely interested in his job. He must feel that it is his calling to develop young minds, and through them, to actually shape the destiny of the country and the world. He must be dedicated and caring at least to the point that it matters to him that his students learn all that they need to know. Over and above teaching his subject, a teacher has the responsibility to develop characters of the students in his life. Quite often, a teacher is a students role model. All of us who go through school, hero worship at least one teacher whom we would like to emulate. A teacher should always be aware of this responsibility. If by chance he were to show flexibility in ethics and morals, he is more or less giving a sanction to his charges that it is acceptable for them to e like that too. This applies to simple vices like smoking and more serious errors where the teacher fails to draw a clear line between good and bad behaviour. From this time immemorial, teachers have been the pillars of society. Staying in the background, at least for most of the time, they have been indirectly responsible for the advancement of the race. Often, it is their lot to go unnoticed. But time and again, all great men and women have been unsparing in their praise of teachers. this is by far their greatest responsibility: teachers are the ones who guarantee that our tomorrows will be as hood as, id not better than, our todays. By shaping characters they ensure that the world continues to be.

The act of labeling people with mental illness

The act of labeling people with mental illness Human begins have been labeling people since the beginning of time. It is human nature to put labels on people in an attempt to better understand someone. People us labeling for example when they see a group of people wearing the same clothing and listening to the same music, and this is roughly the same concept used to help psychologist know what is happening to a patient. (Lain). â€Å"Psychologist is most likely to able to help individuals who are suffering from mental disorders when they can make an accurate pyschodiagnosis, an attempt to describe, asses, and systematically draw inferences about an individuals psychological disorder.†(Sue, David). Over the years, the meaning behind labeling has changed. In the nineteen forties, labeling a person moron and idiot was used to describe someone with mental illness. â€Å"And the history of slavery indicates that African Americans who tried to escape their white masters were often labeled as suffering from drapetomania, defined as a sickness that makes the person desire freedom.† (Sue, David). Now, Psychologists use terms out of the DSM-IV to describe people with mental illness. (Autonomous). Using this method of labeling people who have a mental illness has its pros and cons.   Cons of labeling people: making a diagnosis is simply the act of labeling the person, once labeled he or she may have difficulty overcoming the label, having a hard time identifying themselves without the disease (having the disease define who they are, instead of the disease just being the disease), and may lose hope of recovery.(Lain). Pros of labeling people: provides patients with a means of com municating about what is going on with their body to other people, helps identify and to find support, some people are relieved when they learn that the symptoms they are experiencing have a name, and offers a sense of hope and personal control over the illness.(Lain). Labeling a person who has a mental illness may do more harm than good. Words have a powerful meaning, though we are taught to say â€Å"sticks and stones may break my bones, but words will never hurt me.† Words have more of an impact on us then we would like to admit. Words can be used to hurt other people. (Jack Bragen). â€Å"Hitler once braded the Jews as abnormal.† (Sue, David). People, once labeled or have a diagnosis, forget who they once were as people, and start to let the diagnosis define who they are as people. This can be bad for the patient, because they not lose themselves, but they start to lose hope with the treatment itself. This also will occur when people try and diagnosis themselves. Thomas Szasz, a health professional, has stated that â€Å". . . mental illness is a myth, a fictional creation by society used to control and change people.†(Sue, David). A person who knows their diagnosis may become consumed with the diagnosis. The person could make this their whole life, and use their diagnosis to validate their behaviors, saying they cannot help it, and their behavior cannot change. Some people will choose to hide behind their diagnosis, and never try and get better. (Lain). The people who like to get attention for their behaviors may benefit from getting the opportunity to use their diagnosis to excuse everything they do or say. If the person becomes too consumed with their diagnosis of a mental illness the patient may start to lose most or all hope in being treated. The person can become overwhelmed with their diagnosis, and from this feeling alone assume they will feel this way for the rest of their lives. (Autonomous). Though there are some downsides to labeling people with a mental illness there are some positives. Giving someone a label may help them better communicate to others about what is going on with their bodies to other people. With this label people are more able to know how to handle a situation. If someone for example says they have autism, the person who they are speaking to will know that they may not like close contact, and eye contact. This will help the person learning about the diagnosis not to be offended if they arent receiving the same communication skills back in return. (Lain). By the patient receiving information about their mental illness, they are able to find support groups. Often times people feel alone when they hear about their diagnosis, but once the patient hears they are not the only ones, this can create a sense of comfort. People who around others that know exactly what they are going through have a better chance of succeeding in their treatment, because of all the support they are receiving.   When a patient hears there is a name to what they have been experiencing they feel a sense of comfort knowing what is going on with their bodies. Knowing the name of their diagnosis gives can give people a sense of hope and power of their diagnosis. They could also feel more involved in their treatment process. (Lain). â€Å"The DSM-IV is not used to categorize people, but to categorize conditions or disorders that people have† from a website titled, â€Å"All about Depression.† (Dr. Prentiss). It is important to know that people must say the diagnosis right that we do not say for example that Sarah is cancer, we say Sarah has cancer. By saying the diagnosis this way patients look at their diagnosis as part of them, instead of the diagnosis being them. The disadvantages of labeling people: making a diagnosis is simply the act of labeling the person, once labeled he or she may have difficulty overcoming the label, having a hard time identifying themselves without the disease (having the disease define who they are, instead of the disease just being the disease), and may lose hope of recovery. (Lain). The positives of labeling people: provides patients with a means of communicating about what is going on with their body to other people, helps identify and to find support, some people ar e relieved when they learn that the symptoms they are experiencing have a name, and offers a sense of hope and personal control over the illness. (Lain). By labeling people with mental illness the â€Å"psychologist can attempt to identify the causes of the disorders in order to design a program of treatment.†(Sue, David).